Embrace, a privately owned company headquartered in France, was founded in 2015 and has an estimated 20 employees. It reported $1.5M in revenue as of 2024. The company specializes in marketer and agency technology, providing user-centric systems designed to simplify complex media workflows, stop repeating work, streamline enterprise-wide processes, and accelerate digital transformation, including working with emerging technologies.
Embrace announced version 4.3 of Pulse-IT and Automate-IT on March 25, 2026, introducing a new data-driven orchestration model for media operations that continuously drives workflows with live data instead of manual triggers. Previously, on November 4, 2025, Embrace, LucidLink, and Iconik unveiled a joint cloud-native media workflow, developed under the AWS Business Outcomes Xcelerator (BOX) initiative, showcasing it live at SATIS 2025 in Paris. Earlier, on September 14, 2025, Embrace committed to demonstrate agentic AI-powered trailer creation with its Automate-IT platform at IBC2025 in Amsterdam, participating in Amazon Web Services (AWS) Media & Entertainment demonstrations.
Embrace offers 3 products in the ad tech and services and media tech industries. Embrace's product portfolio comprises of content supply chain and marketer and agency technology.
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Embrace's revenues were less than $10M in 2024. Caretta Research has split Embrace's revenue into 2 different product categories, the largest of which is dAM and publishing tools. For full access to Embrace's revenue breakdown subscribe to Caretta Portal.
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Embrace's customers primarily consist of telecoms, entertainment Providers and motor Vehicle Manufacturing companies. Examples of Embrace's customers include The Walt Disney Company, Orange Group and Mercedes-Benz. Embrace has commercial and technical partners like Object Matrix and Amazon Web Services (AWS).
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