Cloudinary is a privately owned company headquartered in the US. Founded in 2011, it employs approximately 430 individuals and reported $120.0M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company provides marketer and agency technology, specializing in cloud-based image and video management services. It enables users to upload, store, manage, manipulate, and deliver images and video for websites and apps.
On March 19, 2026, Cloudinary discussed the ongoing adoption of JPEG XL, noting its creation as a collaboration between Google Research and Cloudinary, with guidance from the broader JPEG committee. The company highlighted the "surprisingly dramatic" nature of JXL's adoption, despite Google being a key proponent. Previously, on March 18, 2026, Cloudinary introduced a new Studio, which combines features from its original Studio and Transformation Builder tools to offer enhanced image transformation capabilities through an intuitive user interface.
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