Greenfly, a privately owned, US-based company founded in 2014, employs approximately 70 individuals and reported $10.1M in revenue as of 2023. The company provides marketer and agency technology, specializing in automating the continuous flow of short-form digital media for sports and entertainment organizations. Greenfly's operations include the automation of digital media processes such as content capture, collection, automated organization, and distribution of digital media, facilitating both fan engagement and monetization.
Greenfly and SportsPro announced a strategic partnership on February 17, 2026, to utilize Greenfly’s technology across SportsPro’s full portfolio of events and to showcase the value of short-form content across sports media. This alliance follows the January 12, 2026, launch of Access by Getty Images, a new offering developed in partnership with Greenfly. Access by Getty Images provides talent, creators, and industry professionals with real-time access to premium entertainment imagery for personal social media use for a nominal convenience fee, aiming to bridge the gap between high-profile cultural moments and the speed of social media.
Greenfly's customers primarily consist of spectator Sports and broadcast television and radio companies. Examples of Greenfly's customers include BET Media Group, Paris Saint-Germain and Major League Baseball (MLB).