To The New, a privately owned company headquartered in Singapore, was founded in 2008 and employs approximately 2,600 individuals. The company, an India-based IT, software, and development firm, reported $67.6M in revenue as of 2023, operating as a tier 2 media tech buyer specializing in video business systems. The company offers services and development support for OTT products and connected TV platforms, facilitating the delivery of live and VOD content across various devices. To The New also provides OTT media features and services focused on content production, optimization, and monetization.
On March 18, 2026, To The New published insights into utilizing design tokens for building scalable components, aiming to streamline brand palette updates across numerous design files. Earlier the same day, the company announced its collaboration with Tabcorp, an Australian wagering and media company, for a compliance-aware mobile modernization of its iGaming platforms. This engagement sought to simplify Tabcorp's mobile technology landscape, improve delivery speed, and better align development cycles with regulatory approval processes, driven by accelerated mobile usage and evolving customer expectations, particularly during the COVID period. Also on March 18, the company promoted a workshop focused on integrating AI into UX design workflows. Previously, on March 14, To The New shared lessons from running multiple microservices in production on Amazon ECS Fargate at scale for an ad-tech client over five years. Concurrently, the company detailed its process of streamlining logging for an ad-tech client, transitioning from Logstash to Fluent Bit to manage millions of events and terabytes of logs daily, which are critical for product health.
To The New's customers primarily consist of media Production, media and TV services and broadcast television and radio companies. Examples of To The New's customers include Zee Entertainment, Tata Play and HT Media Group. To The New has commercial and technical partners like Amazon Web Services (AWS), Google and Microsoft.
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