The Extreme Fighting Championship, also known as EFC, is a privately owned company headquartered in South Africa. Founded in 2009, it employs approximately 40 individuals and reported $1.8M in revenue as of 2023. Functioning as a tier 3 media tech buyer, the company specializes in martial arts, operating as an mixed martial arts (MMA) promotion company in Africa.
Africa's Extreme Fighting Championship (EFC) entered a multi-year rights partnership with sports streaming platform DAZN on June 3, 2026. This agreement allows DAZN to broadcast EFC events free-to-view worldwide, excluding Sub-Saharan Africa and Poland, expanding DAZN's global combat sports portfolio. Earlier, on March 26, 2026, the mixed martial arts organization appointed Jenna Finch as its new Events & Program Coordinator, effective March 16. Finch graduated from Wilfrid Laurier University with a Bachelor of Arts in Communications Studies. This follows Africa’s largest mixed-martial arts federation, EFC, securing a $2-million private equity investment on May 10, 2025. The investment was highlighted as part of a trend of alternative capital flowing into sports, including rugby, Formula One, English football, and the Tour de France.
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The Extreme Fighting Championship (EFC) offers 2 products in the media and telecoms services and sports industries. The Extreme Fighting Championship (EFC)'s product portfolio comprises of search, social, and retail media and martial arts.
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The Extreme Fighting Championship (EFC)'s revenues were less than $10M in 2024. Caretta Research has split The Extreme Fighting Championship (EFC)'s revenue into 2 different product categories, the largest of which is combat sports. For full access to The Extreme Fighting Championship (EFC)'s revenue breakdown subscribe to Caretta Portal.
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The Extreme Fighting Championship (EFC) sells broadcasting rights of its combat sports competitions to 7 companies globally, covering 3 countries. The Extreme Fighting Championship (EFC)'s rights holders include Multichoice Group. The Extreme Fighting Championship (EFC) currently holds broadcasting rights for sports competitions including combat sports.
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