South African Rugby Union, also known as SA Rugby, is a privately owned entity headquartered in South Africa. Founded in 1992, it operates with approximately 210 employees. The organization functions as a tier 1 media tech buyer, specializing in spectator sports as the governing body for rugby in South Africa. SA Rugby is structured as a federation of 14 independent rugby unions.
On September 11, 2026, Swys de Bruin stepped down from SA Rugby’s High-Performance Department, two years after his August 2024 appointment, leaving a transformed Springbok Women's program that established a global footprint and a new blueprint for South African women’s rugby. Previously, on August 30, SA Rugby announced its decision to seek legal recourse against travel agencies following an influx of complaints from supporters who purchased travel bundles for high-profile fixtures, citing that these agencies operated without official authorization or failed to honor contractual obligations. This move followed SA Rugby initiating legal action on August 29 against travel agencies accused of selling invalid tickets for the Springboks v All Blacks Test at DHL Stadium in Cape Town, which left numerous fans facing admission problems. Earlier, on August 19, SA Rugby confirmed the 26-player squad for the inaugural South Africa Women ‘A’ tour to Brazil, where the team was scheduled to play back-to-back fixtures against Brazil ‘A’ on August 24 and 29.
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South African Rugby Union (SA Rugby) offers 3 products in the sports and media and telecoms services industries. South African Rugby Union (SA Rugby)'s product portfolio comprises of contact sports and search, social, and retail media.
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