Seoul Broadcasting System, also known as SBS, is a publicly owned media company headquartered in South Korea. Founded in 1991, the company employs approximately 2000 individuals and reported $710.0M in revenue as of 2025. Functioning as a tier 1 media tech buyer, its main product is broadcast television and radio. SBS operates as a South Korean television and radio broadcaster, with its flagship terrestrial television station, SBS TV, broadcasting as channel 6 for digital and cable platforms.
On September 3, 2026, SBS officially confirmed its exclusive Australian broadcast rights for the 2030 FIFA World Cup, ensuring all 104 matches will be available live and free across television, video, radio, and SBS On Demand. Previously, on September 1, 2026, the network had confirmed securing these rights, extending a 44-year partnership with FIFA from 1986 to 2030 and detailing that all 104 matches from host nations Morocco, Portugal, and Spain would be accessible live and free. On the same day, SBS also unveiled its 2027 programming lineup, which includes new Australian documentaries such as *Ray Martin is Misinformed* and *Homeless 300 Bondi*, the acquisition of the international drama *Legacy of Spies*, and the fifth season return of its successful commission *Alone Australia*. Additionally, SBS launched its 2026 Census Explorer, a tool designed to provide marketers with new insights into Australia's diverse communities.
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Seoul Broadcasting System offers 5 products in the media and telecoms services industry. Seoul Broadcasting System's product portfolio comprises of broadcast television and radio and media and TV services.
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Seoul Broadcasting System's revenues were $710.0M in 2025. Caretta Research has split Seoul Broadcasting System's revenue into 3 different product categories, the largest of which is linear (national channel groups), which represents 86% of Seoul Broadcasting System's revenue.
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Examples of Seoul Broadcasting System's suppliers include LiveU, BeIN Media Group and Ikegami Electronics.
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Seoul Broadcasting System currently holds 21 broadcasting rights for sports competitions including golf, soccer | association football, ice skating, multi-sport, baseball and winter sports.
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