Special Broadcasting Services

Special Broadcasting Services, also known as SBS, is a State Owned entity headquartered in Australia. Founded in 1978, the company employs approximately 1580 individuals and reported $320.8M in revenue as of 2025, functioning as a tier 1 media tech buyer. It operates as a national public service broadcaster in Australia, established under the Broadcasting Act 1942 (and updated under the Special Broadcasting Service Act 1991) as an independent statutory authority headquartered in Artarmon, Sydney. Financed via a hybrid model combining federal government tax appropriations (approximately 80%) with commercial on-air advertising and sponsorship loops, SBS is mandated by a legislative Charter to provide multilingual, multicultural, and Indigenous media coverage. The corporation targets Australia’s ethnically diverse communities, offering broadcast materials across television, radio, and digital streaming platforms to foster national social cohesion.