Pluto TV, privately owned and headquartered in the US, is a tier 1 media tech buyer operating under Paramount Direct-to-Consumer. Founded in 2013, the company employs approximately 660 individuals and reported $1.2B in revenue as of 2024. The company functions as an American free ad-supported streaming television service, available in the Americas and Europe. It primarily offers content through digital linear channels designed to emulate the experience of traditional broadcast programming. The service generates revenue from video advertisements seen during programming within commercial breaks structured similarly to those found on conventional television.
On April 11, 2026, a report highlighted potential Smart TV tracking risks associated with Pluto TV, noting that Smart TVs can gather viewing habits, installed applications, and data from devices connected via HDMI ports. Previously, on April 6, 2026, Pluto TV, a pioneering FAST (Free Ad-Supported Streaming TV) service owned by Paramount Skydance, was identified as the most globally available free streaming platform, operating in over 30 countries across North America, Europe, Latin America, and Australia. This follows a March 22, 2026 announcement where Pluto TV and 5 unveiled a new simulcast partnership to bring two major snooker events—The John Virgo Trophy and the World Seniors Snooker Championship—to audiences in the UK and worldwide.
Pluto TV currently holds 5 broadcasting rights for sports competitions including combat sports, soccer | association football and bull riding and rodeo.
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