Pluto TV is a privately owned company, a subsidiary of Paramount Direct-to-Consumer, headquartered in the US. Founded in 2013, the company has approximately 660 employees and reported $1.1B in revenue as of 2025, operating as a tier 1 media tech buyer. It functions as an American free ad-supported streaming television service, available across the Americas and Europe. Operated by the Paramount Skydance Direct-to-Consumer division of Paramount Skydance, Pluto TV primarily offers content through digital linear channels that emulate traditional broadcast programming. The service generates revenue from video advertisements shown during programming, structured with commercial breaks similar to those found on conventional television.
Paramount is technically overhauling its streaming operations this summer, bringing Pluto TV and Paramount+ onto a shared infrastructure. As of June 11, company insiders clarified that despite the unification of their apps, the two services will remain distinct brands, though some personnel are moving between them. Previously, on May 13, a Parks Associates study identified Pluto TV as one of the top three free ad-supported streaming (FAST) services in the United States, alongside Tubi and The Roku Channel, based on viewership.
Pluto TV currently holds 5 broadcasting rights for sports competitions including soccer | association football, bull riding and rodeo and combat sports.
Subscribe for full access to Pluto TV's products in full detail 
