Pluto TV is a privately owned company, part of Paramount Direct-to-Consumer, headquartered in the US. Founded in 2013, the company has an estimated 660 employees, reported $1.2B in revenue as of 2024, and functions as a tier 1 media tech buyer. It specializes in media and TV services, operating as an American free ad-supported streaming television service. Pluto TV offers content through digital linear channels designed to emulate the experience of traditional broadcast programming, with revenue generated from video advertisements seen during programming within commercial breaks structured similarly to those found on conventional television. The service is available in the Americas and Europe.
On March 1, 2026, analysis suggested that the newly announced $110 billion merger between Paramount Skydance and Warner Bros. Discovery could position Pluto TV as an unexpected frontrunner within the evolving free ad-supported streaming ecosystem, particularly as consumers face subscription fatigue and rising streaming costs.
Pluto TV currently holds 5 broadcasting rights for sports competitions including combat sports, bull riding and rodeo and soccer | association football.
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