Munhwa Broadcasting Corporation, also known as MBC, is a privately owned entity headquartered in South Korea. Founded in 1961, it operates with approximately 4000 employees. The corporation reported $461.3M in revenue as of 2023. Functioning as a tier 1 media tech buyer, its main product is broadcast television and radio. MBC is one of four major national South Korean television and radio networks, with its flagship terrestrial television station on Channel 11 (LCN) for Digital. The network is managed by the Foundation of Broadcast Culture, which owns 70% of the company's stock, while the Jung-Su Scholarship Foundation owns the remaining 30%. MBC receives no government subsidy, deriving its income almost entirely from commercial advertising. It maintains 19 regional stations and 10 subsidiaries.
iMBC shares surged 20% on September 15 following the appointment of Lee Seong-ju as Munhwa Broadcasting Corporation (MBC) president under a new law. This followed MBC's confirmation on September 14 of Lee Sung-joo, previously managing director of its subsidiary iMBC, as its new president and chief executive. Shareholders approved Lee's nomination during a meeting at MBC's headquarters in western Seoul. Earlier on the same day, the Foundation for Broadcast Culture, MBC's majority shareholder, had appointed Lee Sung-joo as the TV company’s president and CEO, with the move made official at the shareholders’ meeting. The previous day, September 13, the board of directors of the Broadcasting Culture Promotion Association, MBC's major shareholder, held an extraordinary meeting where they interviewed two final candidates for president and voted for Lee Sung-joo as the nominee, marking the first appointment under a "People's Participation" process.
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Munhwa Broadcasting Corporation offers 4 products in the media and telecoms services industry. Munhwa Broadcasting Corporation's product portfolio comprises of broadcast television and radio.
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Munhwa Broadcasting Corporation's revenues were less than $500M in 2023. Caretta Research has split Munhwa Broadcasting Corporation's revenue into 2 different product categories, the largest of which is linear (thematic channel groups). For full access to Munhwa Broadcasting Corporation's revenue breakdown subscribe to Caretta Portal.
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Examples of Munhwa Broadcasting Corporation's suppliers include Visual Research and Castis.
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Munhwa Broadcasting Corporation currently holds 8 broadcasting rights for sports competitions including soccer | association football, multi-sport, baseball, winter sports and beach soccer.
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