MotoAmerica is a privately owned company headquartered in the US, founded in 2014, with approximately 50 employees, and reported $13.9M in revenue as of 2023. Functioning as a tier 1 media tech buyer, the company is the organization responsible for promoting the AMA Superbike Series since 2015. Sanctioned by the American Motorcyclist Association (AMA) and the Fédération Internationale de Motocyclisme (FIM), MotoAmerica features eight classes of road racing: Superbike, Stock 1000, Supersport, King of the Baggers, Super Hooligan National Championship, Twins Cup, Junior Cup, and Mini Cup.
On March 9, 2026, the American Motorcyclist Association presented MotoAmerica Chief Financial Officer Richard Varner with the Jim Viverito Friend of the AMA award, recognizing his strong support for the AMA and its mission. Previously, on January 9, 2026, MotoAmerica and Daytona International Speedway announced a collaboration to elevate the 2026 Daytona 200, setting a total purse of $250,000 for "The Great American Motorcycle Race." This represents a 43 percent increase from the prior year, with the winner set to receive $50,000. Earlier, on December 12, 2025, MotoAmerica participated in the University of Nebraska–Lincoln's inaugural Business Battle, an event where 975 first-year business students addressed real-world challenges.
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MotoAmerica offers 3 products in the media and telecoms services and sports industries. MotoAmerica's product portfolio comprises of media and TV services and motorsports and cycling.
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MotoAmerica's revenues were less than $25M in 2023. Caretta Research has split MotoAmerica's revenue into 2 different product categories, the largest of which is motorsports. For full access to MotoAmerica's revenue breakdown subscribe to Caretta Portal.
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