World Racing Group is a privately owned company headquartered in the US. With approximately 90 employees, the company reported $26.4M in revenue as of 2023 and operates as a tier 1 media tech buyer. It functions as a US dirt touring series, encompassing the World of Outlaws NOS Energy Drink Sprint Cars, World of Outlaws Morton Building Late Models, Super DIRTcar Big Block Modifieds, Summer Nationals, and the Summit Racing Equipment Modified Nationals. The company sanctions 14 different car divisions at over a hundred North American racetracks, with events streamed globally to fans through its DIRTVision service.
On June 15, 2026, the fifth annual BillionAuto.com Huset’s High Bank Nationals is slated to host top winged sprint car racers at Huset’s Speedway, featuring a $150,000-to-win Hefty Seed Huset’s Hustle and a subsequent $300,000-to-win main event. On May 17, Brandon Zeigler secured his first World of Outlaws win in seven years by claiming the Billy Winn Classic. This followed World Racing Group officials' penalty against Shannon Babb on April 27, after he failed a tire test subsequent to the $25,000-to-win Illini 100 at Farmer City Raceway. Earlier, on February 19, Nick Hoffman established himself as a dominant competitor in dirt Late Model racing after a strong performance at Volusia Speedway Park during the Federated Auto Parts DIRTcar Nationals, marking his first significant claim to the position since focusing on Late Model racing in 2023. On September 14, 2025, Bill Balog won a World of Outlaws NOS Energy Drink Sprint Car event at Perris Auto Speedway, overcoming a leaking right-rear tire.
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World Racing Group offers 4 products in the media and telecoms services and sports industries. World Racing Group's product portfolio comprises of motorsports and cycling and media and TV services.
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World Racing Group's revenues were less than $50M in 2024. Caretta Research has split World Racing Group's revenue into 2 different product categories, the largest of which is motorsports. For full access to World Racing Group's revenue breakdown subscribe to Caretta Portal.
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World Racing Group sells broadcasting rights of its 3 motorsports competitions globally. World Racing Group currently holds 3 broadcasting rights for sports competitions including motorsports.
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