World Racing Group, a privately owned company headquartered in the United States, operates with approximately 90 employees, functioning as a tier 1 media tech buyer specializing in motorsports and cycling. The company manages a US dirt touring series that encompasses the World of Outlaws NOS Energy Drink Sprint Cars, World of Outlaws Morton Building Late Models, Super DIRTcar Big Block Modifieds, Summer Nationals, and the Summit Racing Equipment Modified Nationals. World Racing Group sanctions 14 distinct car divisions across over a hundred North American racetracks, with events streamed to fans globally through its DIRTVision service.
On September 9, 2026, Dave Smith Motors, which operates as the largest Jeep and RAM dealership globally and the largest General Motors dealer in the Northwestern U.S., joined as the title sponsor for the World of Outlaws World Finals at The Dirt Track at Charlotte. Previously, on June 15, Huset's Speedway hosted the fifth annual BillionAuto.com Huset’s High Bank Nationals, an event that featured the $150,000-to-win Hefty Seed Huset’s Hustle and the $300,000-to-win BillionAuto.com Huset’s High Bank Nationals. Earlier, on May 17, Zeigler claimed the Billy Winn Classic for his first World of Outlaws win in seven years. This followed a World of Outlaws penalty issued to Shannon Babb on April 27 after he failed a tire test, with World Racing Group officials having collected tire samples after the April 11 Illini 100 race at Farmer City Raceway. In February, Nick Hoffman stood out as a leading competitor in dirt Late Model racing following his dominant performance at the Federated Auto Parts DIRTcar Nationals at Volusia Speedway Park.
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World Racing Group offers 4 products in the sports and media and telecoms services industries. World Racing Group's product portfolio comprises of motorsports and cycling and media and TV services.
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World Racing Group's revenues were less than $50M in 2024. Caretta Research has split World Racing Group's revenue into 2 different product categories, the largest of which is motorsports. For full access to World Racing Group's revenue breakdown subscribe to Caretta Portal.
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World Racing Group sells broadcasting rights of its 3 motorsports competitions globally. World Racing Group currently holds 3 broadcasting rights for sports competitions including motorsports.
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