National Hot Rod Association, also known as NHRA, is a privately owned organization headquartered in the US. Founded in 1951, the organization employs approximately 270 individuals and reported $96.7M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company operates as a drag racing governing body, setting rules in drag racing and hosting events across the United States and Canada.

2024 Revenue

Founded

1951

Headcount

350

Headquarters

United States

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

On September 16, 2026, reigning two-time NHRA Top Fuel champion Doug Kalitta entered the inaugural Dodge NHRA Great Lakes Nationals, the first of six races in the Countdown to the Championship playoffs, as the top seed with Grand Rapids Mich.-based Applied Innovation featured on his car. Earlier the same day, Jack Beckman and John Force Racing’s PEAK Chevrolet SS Funny Car team entered the 2026 Countdown to the Championship in third place, carrying momentum from their U.S. Nationals win. This followed the September 15 unveiling by Stewart Hagan and Pruett of new TSR Dodge Charger Super Bee Purple Haze-themed liveries for the Dodge NHRA Great Lakes Nationals. Previously, on September 14, Frank Hawley’s Drag Racing School announced its return to Frank Hawley's ownership, beginning a new chapter in its more than 40-year history after a brief period under different ownership. On September 10, Shawn Reed Racing parted ways with longtime crew chief Rob Wendland, who played an instrumental role in building the team’s foundation, naming Ryan Elliott as interim crew chief for its NHRA Top Fuel program.

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National Hot Rod Association (NHRA) offers 4 products in the sports and media and telecoms services industries. National Hot Rod Association (NHRA)'s product portfolio comprises of motorsports and cycling and media and TV services.
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National Hot Rod Association (NHRA)'s revenues were less than $250M in 2024. Caretta Research has split National Hot Rod Association (NHRA)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to National Hot Rod Association (NHRA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of National Hot Rod Association (NHRA)'s suppliers include Sony Professional Solutions, SMT (SportsMEDIA Technology) and Endeavor Streaming.

Example Suppliers

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National Hot Rod Association (NHRA) sells broadcasting rights of its 3 motorsports competitions globally.

Example Sports Rights Customers

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