National Hot Rod Association, also known as NHRA, is a privately owned organization headquartered in the US. Founded in 1951, the organization employs approximately 270 individuals and reported $96.7M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company operates as a drag racing governing body, setting rules in drag racing and hosting events across the United States and Canada.

Revenue

Founded

1951

Headcount

337

Headquarters

United States

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

Maddi Gordon, a third-generation racer from Paso Robles, California, has quickly gained recognition in NHRA Drag Racing for her driving skills and relatability, according to an interview published on July 7, 2026. This follows NHRA's celebration of its 75th anniversary on July 3, coinciding with America's 250th Independence Day. Earlier, on July 1, Right Trailers Top Dragster racer Chris Sullivan received the Holley EFI Never Rest Award at the Summit Racing Equipment NHRA Nationals after his RV and race-car trailer were totaled in a tornado. Also on July 1, Phil Unruh was named the Peak Performance Sportsman Racer of the Month for June, following his rare achievement of national event doubles in Norwalk with Super Comp and Super Gas victories. Previously, on June 27, veteran Top Fuel driver Spencer Massey transitioned to team ownership, establishing his own Top Fuel operation after a career that includes 21 wins.

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National Hot Rod Association (NHRA) offers 4 products in the media and telecoms services and sports industries. National Hot Rod Association (NHRA)'s product portfolio comprises of motorsports and cycling and media and TV services.
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National Hot Rod Association (NHRA)'s revenues were less than $250M in 2024. Caretta Research has split National Hot Rod Association (NHRA)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to National Hot Rod Association (NHRA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of National Hot Rod Association (NHRA)'s suppliers include Endeavor Streaming, Sony Professional Solutions and SMT (SportsMEDIA Technology).

Example Suppliers

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National Hot Rod Association (NHRA) sells broadcasting rights of its 3 motorsports competitions globally.

Example Sports Rights Customers

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