Mobily, also known as Etihad Etisalat Company, is a publicly owned entity headquartered in Saudi Arabia. Founded in 2004, the company employs approximately 7,260 individuals and reported $4.9B in revenue as of 2024, operating as a tier 1 media tech buyer. The company specializes in providing fixed line, mobile telephony, and Internet services in Saudi Arabia.
On September 8, 2026, Ericsson and Saudi Arabian operator Mobily signed a memorandum of understanding (MoU) to test artificial intelligence (AI) applications across Mobily’s radio access network. This signing forms part of a broader strategy to move towards autonomous operations and will explore AI use through rApps running on Ericsson’s Intelligent Automation Platform (EIAP) to optimize network performance and accelerate Mobily’s transition toward autonomous networks in Saudi Arabia. Earlier on September 2, 2026, Ericsson and Mobily announced a joint ICT skills program in Saudi Arabia. This initiative provides young professionals with training in digital technologies and leadership through practical learning sessions and mentorship led by specialists from both telecommunications companies.
Mobily offers 7 products in the media and telecoms services industry. Mobily's product portfolio comprises of telecoms, media and TV services and consumer electronics.
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Mobily's revenues were $4.9B in 2024. Caretta Research has split Mobily's revenue into 7 different product categories, the largest of which is mobile services, which represents 33% of Mobily's revenue.
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