iHeartMedia, a publicly owned company headquartered in San Antonio, Texas, was formerly known as CC Media Holdings, Inc. Founded in 2007, it employs approximately 12,300 people. The company operates as a tier 1 media tech buyer and specializes in media and TV services.
On April 30, 2026, Magellan AI expanded its partnership with iHeartMedia to bring broadcast radio attribution to media measurement. Previously a preferred partner for iHeartMedia’s digital assets, Magellan AI will now extend its capabilities to broadcast radio, allowing advertisers to evaluate performance across podcasts, streaming, CTV, and linear radio within a unified framework. Earlier on the same day, iHeartMedia's Classic Rock stations began removing the word "Classic" from their positioning. This perception change accompanies the stations adding more music from the late 1990s and early 2000s, moving towards positioning statements more closely identified with stations in other formats.
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iHeartMedia offers products in the media and telecoms services industry. iHeartMedia's product portfolio comprises of search, social, and retail media.
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