Publicly owned Gray Media, also known as Gray, formerly Gray Television, Inc., is headquartered in Atlanta, Georgia, US. The company was founded in 1897, operates with approximately 2040 employees, and reported $3.1B in revenue as of 2025. It specializes in broadcast television and radio, functioning as a multimedia company and an owner of local television stations and digital assets, serving 113 television markets that collectively reach approximately 36 percent of US television households. Its portfolio includes 77 markets with a top-rated television station and 100 markets with the first and/or second highest rated television station, alongside the largest Telemundo Affiliate group spanning 43 markets and totaling nearly 1.5 million Hispanic TV Households. Gray also owns Gray Digital Media, a full-service digital agency that provides national and local clients with digital marketing strategies and advanced digital products and services. Additional media properties include video production companies such as Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios. Gray holds a majority interest in Swirl Films.
Gray Media recently promoted Tim Maloney to General Manager and Director of Sales for WBKO, its ABC, FOX, and CW affiliates in Bowling Green, Kentucky, effective September 18, 2026. This follows the company's promotion of Ronna Steber to Chief Revenue Officer on September 15, 2026. In her new role, Steber oversees advertising sales strategy, new business development, and sales training across Gray’s portfolio of local television stations and digital properties, also spearheading new business development initiatives. Also on September 15, Gray's three TV stations in Lafayette, Louisiana, merged under the new brand "Acadiana News First." Earlier, on September 14, 2026, Gray Media partnered with Local Now to add 111 of its local television FAST channels to the free streaming platform, expanding Local Now’s local news footprint.
Gray Media offers 149 products in the media tech and media and telecoms services industries. Gray Media's product portfolio comprises of broadcast television and radio and media managed services.
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Gray Media's revenues were $3.1B in 2025. Caretta Research has split Gray Media's revenue into 3 different product categories, the largest of which is local broadcaster advertising, which represents 52% of Gray Media's revenue.
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