Gray Media, also known as Gray, and formerly Gray Television, Inc., is a publicly owned entity headquartered in Atlanta, Georgia, US. Founded in 1897, the company operates with approximately 2,040 employees and reported $3.1 billion in revenue as of 2025, functioning as a tier 1 media tech buyer. The company specializes in broadcast television and radio, acting as a multimedia company noted as the nation’s largest owner of local television stations and digital assets. It serves 113 television markets that collectively reach approximately 36 percent of US television households. Its portfolio spans 77 markets featuring a television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. Gray Media also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with digital products and services. The company's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray Media also holds a majority interest in Swirl Films.
On March 20, 2026, Gray Media and the Atlanta Braves announced they will simulcast the Braves’ 2026 home opener against the Kansas City Royals on Friday, March 27. The game, with a first pitch set for 7:15 p.m. ET, will be available on BravesVision and Gray Media’s network of local television stations, bringing free over-the-air coverage to fans across the Southeast. Viewers can find local over-the-air channel listings at bravesongray.com. Previously, on March 19, 2026, Gray Media opened applications for its Future Focus Internship position for summer 2026 at KOLN/KSNB, a paid program targeting students or early-career professionals seeking hands-on experience in media and broadcasting.
Gray Media offers 149 products in the media and telecoms services and media tech industries. Gray Media's product portfolio comprises of media managed services and broadcast television and radio.
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Gray Media's revenues were $3.1B in 2025. Caretta Research has split Gray Media's revenue into 3 different product categories, the largest of which is local broadcaster advertising, which represents 54% of Gray Media's revenue.
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