Professional Women's Hockey League (PWHL)

https://www.thepwhl.com/en/
https://www.linkedin.com/company/thepwhlofficial/

Professional Women's Hockey League, also known as PWHL, is a privately owned entity headquartered in the US. Founded in 2023, the organization has approximately 80 employees and reported $21.1M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company specializes in hockey, operating as a professional women's ice hockey league in North America.

Revenue

Founded

2023

Headcount

230

Headquarters

United States

Primary Segment

Hockey

Ownership

Privately Owned

News Summary:

The Professional Women's Hockey League (PWHL) entered its 12-team era on June 25, indicating increased stability for the league less than four years after its creation. The league's expansion notably impacted teams such as the Ottawa Charge, whose General Manager Mike Hirshfeld has seen a first-round pick selected by an expansion team for the second consecutive year. Previously, on June 22, Ilitch Companies announced its partnership with the PWHL, identifying itself and Kilmer Sports Ventures as the league's first strategic partners. Earlier the same day, Ilitch Companies, led by CEO Christopher Ilitch, acquired an equity stake in the PWHL. This move coincided with the announcement that PWHL Detroit will join the league as an expansion franchise, slated to begin play this fall. Groups led by the owners of the NHL's Detroit Red Wings and Toronto Maple Leafs made this substantial investment, marking the first outside capital since the league's 2024 inception.

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Professional Women's Hockey League (PWHL) offers 2 products in the media and telecoms services and sports industries. Professional Women's Hockey League (PWHL)'s product portfolio comprises of hockey and search, social, and retail media.

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Professional Women's Hockey League (PWHL)'s revenues were less than $25M in 2024. Caretta Research has split Professional Women's Hockey League (PWHL)'s revenue into 2 different product categories, the largest of which is ice Hockey. For full access to Professional Women's Hockey League (PWHL)'s revenue breakdown subscribe to Caretta Portal.

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Jul

24th

2026

12:30

Events, Emerging Tech, B2B Tag, Events and Conferences, Partnerships, Mergers and Acquisitions

Sportico Transactions: Moves and Mergers Roundup for July 24

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL NHLPA Executive Board Appoints John Gerba as General Counsel The executive board of the National Hockey League Players’ Association has voted unanimously to promote John Gerba as the union’s general counsel.

Sportico

Jul

12th

2026

02:30

B2B Tag

Questions arise about Lansdowne 2.0's financials after Charge bolt for Kanata

OSEG said it will fill the PWHL club's absence with alternative events With the Ottawa Charge moving to the Canadian Tire Centre, some are wondering what the financial implications are for their previous home base at Lansdowne Park.

CBC Canada

Jun

25th

2026

10:23

B2B Tag

The PWHL has entered its 12-team era. What's next?

Less than 4 years since its creation, more stability is in the cards for the league For the second year in a row, Ottawa Charge GM Mike Hirshfeld watched his first-round pick from the year before be plucked away by an expansion team.

CBC Canada

Jun

22nd

2026

08:46

Capital Investment, Business Expansion, Partnerships and Alliances, B2B Tag

Ilitch Companies becomes one of two outside investors in PWHL

GRAND RAPIDS, Mich. (WOOD) — Ilitch Companies continues to invest in Detroit sports. The company announced Monday it is one of two outside organizations to partner with the Professional Women’s Hockey League. The PWHL says Ilitch Sports + Entertainment and Kilmer Sports Ventures are the league’s first strategic partners.

WOOD TV8

Jun

22nd

2026

01:00

Capital Investment, B2B Tag

Owners Of NHL's Red Wings, Maple Leafs Partner With PWHL

By David Steele ( June 22, 2026, 6:26 PM EDT) -- Groups led by the owners of the NHL's Detroit Red Wings and Toronto Maple Leafs have made a substantial investment in the Professional Women's Hockey League, the first outside investment since its 2024 inception, the league announced on Monday....

Law360

Jun

22nd

2026

01:00

Capital Investment, Partnerships and Alliances, B2B Tag

Ilitch Companies buys equity stake in PWHL with Detroit joining league

Detroit — Ilitch Companies is adding to its sports portfolio. Ilitch Companies, led by CEO Christopher Ilitch, has purchased an equity stake in the Professional Women's Hockey League, Ilitch and the league announced Monday morning. The announcement comes as PWHL Detroit has joined the league as an expansion franchise and is set to start play this fall.

The Detroit News

Jun

22nd

2026

01:00

Capital Investment, B2B Tag

Owners Of NHL's Red Wings, Maple Leafs Partner With PWHL

Law360 UK

Jun

17th

2026

17:58

Awards and Recognitions, B2B Tag

Vancouver Goldeneyes select Caroline Harvey as first pick in PWHL draft

DETROIT (AP) — Wisconsin defender Caroline Harvey was selected by the Vancouver Goldeneyes with the first pick in the PWHL draft Wednesday in the latest major milestone achievement for the U.S. gold medal-winner and three-time college champion.

CTV News

Jun

16th

2026

17:09

Awards and Recognitions, B2B Tag

Fleet dominate PWHL awards, with Frankel winning Billie Jean King MVP and goalie of the year honors

DETROIT — The Boston Fleet dominated the PWHL awards on Tuesday night, led by Aerin Frankel who earned the Billie Jean King MVP trophy and goalie of the year honors. The 27-year-old Frankel set a PWHL record with eight shutouts and finished tied with Montreal’s Ann-Renee Desbiens in setting another league mark with 19 wins.

Newsday

Jun

15th

2026

01:00

Management Changes, Hiring, B2B Tag

Weiss Named Head Coach of Las Vegas PWHL Expansion Team

WINDSOR, CO. – The Colorado Eagles, proud AHL affiliate of the Colorado Avalanche, have announced that assistant coach Kim Weiss has accepted the position as head coach of the PWHL’s new expansion team in Las Vegas.

Colorado Eagles

Jun

12th

2026

18:51

B2B Tag

Ottawa Charge protects three more forwards from PWHL expansion process

After what’s been a difficult first few phases of PWHL expansion for the Ottawa Charge, the remaining roster is now looking a little less vulnerable. Ottawa was able to make a critical move to solidify its core on Friday by protecting Gabbie Hughes, Fanuza Kadirova and Sarah Wozniewicz from the four new expansion franchises.

MSN Canada

Jun

12th

2026

11:07

B2B Tag

PWHL’s Frost re-sign D Stecklein, F Zumwinkle

Defender Lee Stecklein and forward Grace Zumwinkle are staying put in Minnesota after the PWHL's Frost re-signed both players on Friday. Zumwinkle signed a three-year contract and Stecklein a two-year deal, with both added to Minnesota’s protected list in the third phase of the PWHL’s expansion process.

TSN

Professional Women's Hockey League (PWHL) has suppliers like Catapult Group.

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Professional Women's Hockey League (PWHL) sells broadcasting rights of its ice Hockey competitions to 16 companies globally, covering 7 countries. Professional Women's Hockey League (PWHL)'s rights holders include YouTube.