Sinclair Broadcast Group

Sinclair Broadcast Group

http://sbgi.net/
https://www.linkedin.com/company/sinclair-broadcast-group/

Sinclair Broadcast Group, a publicly owned company headquartered in the US, was founded in 1986, employs approximately 11,500 individuals, and reported $3.2B in revenue as of 2025. The company specializes in broadcast television and radio, operating as a television broadcasting company. It owns a multicast network, four radio stations, and a cable network, focusing on local news delivery and sports content production. Broadcast content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital platforms.

2025 Revenue

Founded

1986

Headcount

7,100

Headquarters

United States

Primary Segment

Broadcast television and radio

Ownership

Publicly Owned

News Summary:

On September 16, 2026, Sinclair Inc. partnered with Nexstar Media Group Inc. to launch a joint consumer education campaign, aiming to increase public awareness and understanding of NextGenTV, a broadcast technology powered by ATSC 3.0. Previously, on September 11, 2026, at least 40 Sinclair-syndicated local television stations across America broadcast a segment linking opposition to Flock surveillance cameras to a far-left network with ties to China. This report relied on a disputed white paper that did not mention the "No Kings" protests, which were referenced in the segment's headline.

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Sinclair Broadcast Group offers 108 products in the media and telecoms services and ad tech and services industries. Sinclair Broadcast Group's product portfolio comprises of broadcast television and radio, media and TV services and data, targeting and identity.

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Sinclair Broadcast Group's revenues were $3.2B in 2025. Caretta Research has split Sinclair Broadcast Group's revenue into 6 different product categories, the largest of which is linear (local broadcaster), which represents 33% of Sinclair Broadcast Group's revenue.

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Sep

22nd

2026

12:55

New Offerings, B2B Tag, New Offerings, Facility Expansion

Sinclair Expands The National News Desk with Additional Daytime Programming

Sinclair has expanded The National News Desk, adding afternoon and early evening newscasts across a number of its television markets. The expansion, which began Sept. 21, includes a 5 p.m. edition anchored by Taylor Murray in 12 markets, including Baltimore, Seattle, Nashville, Columbus and Charleston.

Sep

22nd

2026

04:30

B2B Tag, Facility Expansion

Sinclair expands The National News Desk with additional programming and added news hours

HUNT VALLEY, Md.— Sinclair announced an expansion of The National News Desk (TNND), increasing news programming and adding additional news hours across Sinclair stations. A 5 p.m. edition of The National News Desk, anchored by Taylor Murray, has been added to the programming schedules in Seattle, Nashville, Baltimore, Columbus, Mobile, Wilkes-Barre, Flint, Savannah, Charleston, New Bern, Reno and Chico.

Editor & Publisher

Sep

21st

2026

08:51

B2B Tag, M&A Activities

July and August 2026 Broadcast Media Transactions: Strategic Deals Drive Summer Activity

Broadcast transaction activity picked up across July and August, with both television and radio seeing notable deals. Television activity included Gray Media’s $50 million acquisition of three stations from American Spirit Media in July, while Sinclair Broadcast Group completed two transactions in August that brought previously separately licensed stations into direct Sinclair ownership.

Sep

16th

2026

09:13

Emerging Tech, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Sinclair and Nexstar Partner to Increase Awareness of NextGenTV

BALTIMORE and IRVING, Texas, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Sinclair, Inc. (NASDAQ: SBGI), and Nexstar Media Group, Inc. (NASDAQ: NXST), today announced a joint consumer education campaign designed to increase awareness and understanding of NextGenTV, the broadcast technology powered by ATSC 3.0.

Washington City Paper

Sep

16th

2026

09:10

Emerging Tech, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Sinclair and Nexstar Partner to Increase Awareness of NextGenTV

Sinclair, Inc. (NASDAQ: SBGI), and Nexstar Media Group, Inc. (NASDAQ: NXST), today announced a joint consumer education campaign designed to increase awareness and understanding of NextGenTV, the broadcast technology powered by ATSC 3.0.■

Sep

16th

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

Broadcasters Pitch NextGen TV to Consumers

Sinclair and Nexstar are turning to consumers to speed the transition to ATSC 3.0, teaming on the “GoNextGenTV” campaign that debuts Thursday in 13 of their markets. Sinclair and Nexstar are turning to consumers to speed the transition to ATSC 3.0, teaming on the “GoNextGenTV” campaign that debuts Thursday in 13 of their markets.

Sep

14th

2026

11:37

Events, Emerging Tech, B2B Tag, Events and Conferences

TV on Phones Without Mobile Data: India Could Unlock D2M’s Global Push

India’s vast market could unlock television on phones without a data plan or SIM card. At IBC 2026 in Amsterdam, broadcast executives from the US and Brazil highlighted the country’s potential to drive Direct-to-Mobile adoption, with compatible devices, policy certainty and industry coordination crucial to making it work Watching television on a phone without a mobile data plan or SIM card could become a compelling proposition for Indian consumers.

Sep

11th

2026

09:17

Emerging Tech, B2B Tag

Sinclair Local Stations Push Report Linking Anti-Flock Critics to Pro-China Activist Network

The Sinclair-syndicated package relied on a disputed white paper that did not mention the 'No Kings' protests named in its headline At least 40 local television stations across America have run the same segment telling viewers that opposition to Flock surveillance cameras is the work of a far-left network with links to China.

International Business Times UK

Sep

11th

2026

06:30

Events, B2B Tag, Events and Conferences, Regulatory Compliance

IBC 2026: Broadcasters mull post C-band (and post-broadcast) future

Networks and broadcast station groups in the US continue to grapple with the impending end of C-band distribution to affiliates following the FCC’s decision to opt for an accelerated auction of all but 40MHz of the remaining spectrum by 2030, with concerns about the potential cost of transition and the extent to which the FCC will compensate this.

Sep

10th

2026

09:27

Events, B2B Tag, Events and Conferences, Regulations and Policies

Sinclair, Inc. (SBGI) Presents at Bank of America 2026 Media,Communications & Entertainment Conference Transcript

Sinclair, Inc. (SBGI) Bank of America 2026 Media,Communications & Entertainment Conference September 10, 2026 10:30 AM EDT Company Participants Christopher Ripley - President & CEONarinder Sahai - Executive VP & CFO Conference Call Participants Marlane Pereiro - BofA Securities, Research Division Presentation Marlane PereiroBofA Securities, Research Division With us today, Chris Ripley, CEO of Sinclair Broadcasting and Narinder Sahai, CFO.

Sep

10th

2026

08:12

B2B Tag, Debt Levels and Repayment

Sinclair CEO: Monetizing spectrum is $4 billion opportunity for broadcasters

Television licenses accumulated by Sinclair, Inc. over the years could be worth as much as $4 billion if the broadcaster is permitted to sell or lease access to its spectrum in the future, the company’s chief executive said at an industry conference this week.

Sep

10th

2026

06:30

Sinclair’s TV Station in Ohio Adding Newscast and Politics Program – NewsBlues.com

By Paul Greeley WKRC, Sinclair’s CBS affiliate in Cincinnati, is adding a 3 p.m. weekday newscast and a Sunday To access the full article, please login or subscribe below. Get full access to the NewsBlues.com! Digital Subscription – $9.95/Month* Digital Subscription – $19.95/Quarter* Digital Subscription – $34.95/Semi-Annual* *Automatically Renews.

Examples of Sinclair Broadcast Group's suppliers include Sportradar, Deloitte and Amazon Web Services (AWS).

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Example Partners

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Sinclair Broadcast Group currently holds broadcasting rights for sports competitions including basketball.

Example Sports Rights Suppliers

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