Sinclair Broadcast Group
Sinclair Broadcast Group, a publicly owned company headquartered in the US, was founded in 1986 and employs approximately 11,500 individuals. The company reported $3.2B in revenue as of 2025 and is a tier 1 media tech buyer. Specializing in broadcast television and radio, it operates as a television broadcasting company. It owns a multicast network, four radio stations, and a cable network. The company focuses on local news delivery and sports content production, distributing its broadcast content via multiple platforms including over-the-air, multi-channel video program distributors, and digital platforms.

2025 Revenue

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Founded

1986

Headcount

11,500

Headquarters

US

Primary Segment

Broadcast television and radio

Ownership

Publicly Owned

News Summary:

Sinclair Broadcast Group was recognized by the American Cancer Society as the Road To Recovery Partner of the Year on March 17, 2026, for its 2025 "Sinclair Cares: Help Drive Out Cancer" campaign, a nationwide initiative raising awareness about transportation barriers for cancer patients and encouraging volunteer support for the American Cancer Society’s program that provides free rides to medical treatment. Earlier, on March 15, Sinclair signed a strategic collaboration agreement with Korea's state broadcaster KBS to bring free KBS programming to approximately 30 million U.S. households. This deal involves rolling out a terrestrial free-to-air channel named "K-Channel 82" across Sinclair’s 185 local television stations. Previously, on March 10, Sinclair announced that Harvey Arnold, Senior Vice President of Engineering, would receive the 2026 Television Engineering Achievement Award from the National Association of Broadcasters (NAB).

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Sinclair Broadcast Group offers 108 products in the media and telecoms services and ad tech and services industries. Sinclair Broadcast Group's product portfolio comprises of media and TV services, data, targeting and identity and broadcast television and radio.
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Sinclair Broadcast Group's revenues were $3.2B in 2025. Caretta Research has split Sinclair Broadcast Group's revenue into 6 different product categories, the largest of which is linear (local broadcaster), which represents 29% of Sinclair Broadcast Group's revenue.
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Examples of Sinclair Broadcast Group's suppliers include Deloitte, Sportradar and Amazon Web Services (AWS).

Example Suppliers

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Example Partners

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Sinclair Broadcast Group currently holds broadcasting rights for sports competitions including basketball.

Example Sports Rights Suppliers

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