GAA, also known as Gaelic Athletic Association, is a privately owned organization headquartered in Ireland. Functioning as a tier 1 media tech buyer, it primarily focuses on spectator sports. Founded in 1884 with approximately 1,250 employees, the organization operates as an Irish sporting and cultural entity with a global presence across all five continents.

Revenue

Founded

1884

Headcount

1,415

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

1

News Summary:

On September 17, 2026, relations between the GAA and Gaelic Players Association (GPA) deteriorated following Mary McAleese’s departure as chairperson of the integration steering committee. GAA president Jarlath Burns articulated his disappointment in a letter to GPA chief executive Tom Parsons regarding the organization’s public reaction to McAleese's exit. Her resignation, reported on September 13, has intensified scrutiny over the integration process's funding and equality aspects, potentially accelerating its timeline, with Minister Patrick O'Donovan indicating that GAA Director General Tom Ryan anticipates a framework motion for all three sporting organizations in 2027. This development followed Tánaiste Simon Harris’s rejection on September 11 of GAA President Burns’ argument that integration had stalled due to the prohibitive €90 million cost of equally funding men's and women's games, with Harris asserting the GAA must find a way to fund both equally. Separately, the GAA, alongside the Camogie Association, Handball, LGFA, and Rounders, initiated "Gaelic Games Youth Month" on September 14 to celebrate young members' contributions. The Irish Life GAA Healthy Clubs Conference 2026 is also scheduled for October 10 in Croke Park, a date announced on September 10, to focus on health and wellbeing for approximately 400 attendees.

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GAA (Gaelic Athletic Association) offers 23 products in the sports and media and telecoms services industries. GAA (Gaelic Athletic Association)'s product portfolio comprises of athletics and multi-discipline sports, media and TV services, search, social, and retail media and content rights.
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Examples of GAA (Gaelic Athletic Association)'s suppliers include Deltatre, StreamAMG and Hawk-Eye Innovations.

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GAA (Gaelic Athletic Association) sells broadcasting rights of its 15 gaelic Games competitions globally.

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