GAA, also known as Gaelic Athletic Association, is a privately owned organization headquartered in Ireland. Functioning as a tier 1 media tech buyer, it primarily focuses on spectator sports. Founded in 1884 with approximately 1,250 employees, the organization operates as an Irish sporting and cultural entity with a global presence across all five continents.

Revenue

Founded

1884

Headcount

1,249

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

1

News Summary:

On March 21, 2026, Wicklow’s GAA county grounds at Echelon Park in Aughrim hosted a walkability audit to improve accessibility for older people and those with disabilities. This audit, part of a pilot project involving four GAA stadiums across Ireland, was organized in partnership with Age Friendly Ireland to evaluate safety and convenience for people of all ages and abilities. Previously, on March 17, the Gaelic Athletic Association announced a new youth development partnership with Musco Lighting. This initiative supports U14–U16 Talent Academy squads nationwide and provides hurling development packs to clubs, aiming to expand underage structures in hurling and football across Ireland. Earlier, on March 6, Comfort Keepers became the Official Community Impact Partner of the GAA and the Gaelic Players Association (GPA) through a new three-year agreement. This partnership seeks to strengthen social connection across Ireland, focusing on the role of sport, community, and care in supporting wellbeing. In late February, on February 28, GAA President Jarlath Burns delivered a speech at the Annual Congress, reflecting on the past year and outlining future plans. This followed a February 20 event where Mary McAleese spoke at the first of four provincial roadshows on Gaelic games integration for 2027, reflecting on Michael Cusack's original vision and invoking the founding spirit of Gaelic games and friendship.

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GAA (Gaelic Athletic Association) offers 23 products in the media and telecoms services and sports industries. GAA (Gaelic Athletic Association)'s product portfolio comprises of media and TV services, content rights and athletics and multi-discipline sports.
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Examples of GAA (Gaelic Athletic Association)'s suppliers include StreamAMG, Deltatre and Hawk-Eye Innovations.

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GAA (Gaelic Athletic Association) sells broadcasting rights of its 15 gaelic Games competitions globally.

Example Sports Rights Customers

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