European Cycling Union, also known as Union Européenne de Cyclisme or UEC, is a non-profit organization headquartered in Switzerland. Founded in 1990, it employs approximately 10 people and reported $3.4M in revenue as of 2023. The organization operates as a tier 3 media tech buyer. Its main product involves motorsports and cycling, specializing in the development and encouragement of all cycling disciplines across Europe, and is responsible for organizing all European Championships and European Cups.
European Cycling Union (UEC) Events Coordinator Vladimiros Petsas on April 26, 2026, praised the Tour of Türkiye, stating it is almost at the same level as the Tour de France and other major cycling events, citing significant annual progress and continuous improvement by organizers. Previously, on April 6, 2026, the UEC announced that Granfondo Tre Valli Varesine will organize the 2026 UEC Granfondo European Championships, featuring a 22km time trial and a choice of 101km or 126km granfondo races. Earlier, on March 14, 2026, the UEC's Management Board awarded six major events to be held in 2026 and 2027, enriching the European cycling calendar across various disciplines. In 2025, the UEC Downhill European Mountain Bike Championships concluded on August 2 in La Molina, Spain, with 387 athletes from 27 nations competing and continental titles awarded in all categories from 13-year-olds to Masters. This followed the re-election of Italian official Enrico Della Casa as UEC President on March 9, 2025, extending his mandate by acclamation from 2025 to 2029; he originally joined the organization in 2013 and assumed European leadership in 2021.
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European Cycling Union offers 4 products in the sports and media and telecoms services industries. European Cycling Union's product portfolio comprises of search, social, and retail media and motorsports and cycling.
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European Cycling Union's revenues were less than $10M in 2023. Caretta Research has split European Cycling Union's revenue into 2 different product categories, the largest of which is cycling. For full access to European Cycling Union's revenue breakdown subscribe to Caretta Portal.
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European Cycling Union sells broadcasting rights of its 3 cycling competitions to 12 companies globally, covering 3 countries. European Cycling Union's rights holders include Radiotelevisione Italiana (RAI).
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