Blizzard Entertainment, a privately owned company headquartered in the US, operates under Activision Blizzard. Founded in 1991, the company employs approximately 5680 individuals. It reported $3.1B in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company specializes in the development and publishing of entertainment software, with its main product being niche sports.
Blizzard Entertainment's South Korean subsidiary, Blizzard Korea, reported a 14.7% decline in revenue to ₩35 billion in the previous year, marking the third consecutive year of a downward trend since 2023. Despite the revenue drop, the company increased its operating profit by significantly cutting expenses, primarily in marketing, on July 10, 2026. Separately, on July 9, Blizzard launched the "Hearthstone Escape From Violet Hold" expansion for its digital card game, introducing 135 new collectible cards and several new game mechanics. The jailbreak-themed expansion centers on Vanessa VanCleef orchestrating a breakout from Azeroth’s maximum security prison. Earlier on July 9, *World of Warcraft*'s game director stated that the UI overhaul introduced with the *Midnight* expansion, which aimed to restrict combat-impacting UI mods, has been "successful so far," even if "not perfect." This follows news on July 8 that *World of Warcraft*'s controversial changes to combat add-ons, which restricted the amount of combat-related information accessible to community-developed tools, would remain in place after their implementation with the *Midnight* expansion earlier this year.
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Blizzard Entertainment offers 3 products in the media and telecoms services and sports industries. Blizzard Entertainment's product portfolio comprises of consumer gaming and niche sports.
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Blizzard Entertainment's revenues were over $1B in 2025. Caretta Research has split Blizzard Entertainment's revenue into 2 different product categories, the largest of which is video games. For full access to Blizzard Entertainment's revenue breakdown subscribe to Caretta Portal.
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Examples of Blizzard Entertainment's suppliers include Grass Valley, Signiant and Dolby Laboratories.
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Blizzard Entertainment sells broadcasting rights of its 2 esports competitions to 3 companies globally, covering 2 countries. Blizzard Entertainment's rights holders include YouTube.
Example Sports Rights Customers
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