Blizzard Entertainment, a privately owned company headquartered in the US, with Activision Blizzard as its parent company and subsidiary /'aut/ studio, was founded in 1991. The company employs approximately 5,680 individuals and reported $3.1 billion in revenue as of 2025. Functioning as a tier 1 media tech buyer, its main product is niche sports, with the company operating as a developer and publisher of entertainment software.
On May 2, 2026, Blizzard Entertainment released a hotfix update for Diablo 4, addressing several problems introduced with the new Lord of Hatred expansion. This followed a May 1 adjustment where the company limited the effectiveness of 'Limitless Rage' barbarian items in Diablo 4, which had previously allowed characters to inflict "quadrillions of damage" against the Lord of Hatred's main villain, Mephisto. Earlier the same day, Blizzard also removed new quality gateways from Diablo 4 that frequently spawned near valuable loot, causing players to accidentally teleport away from rewards with a single mis-click. Also on May 1, a $75 treehouse bundle became available in World of Warcraft, prompting discussion around microtransactions within the game's player housing system, despite the availability of free decorative items. Previously, on April 30, Diablo Immortal introduced an auto-battle feature, open captain selection, and new legendary affixes, allowing player characters to automatically engage monsters.
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Blizzard Entertainment offers 3 products in the sports and media and telecoms services industries. Blizzard Entertainment's product portfolio comprises of niche sports and consumer gaming.
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Blizzard Entertainment's revenues were over $1B in 2025. Caretta Research has split Blizzard Entertainment's revenue into 2 different product categories, the largest of which is video games. For full access to Blizzard Entertainment's revenue breakdown subscribe to Caretta Portal.
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Examples of Blizzard Entertainment's suppliers include Grass Valley, Dolby Laboratories and Signiant.
Example Suppliers
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Blizzard Entertainment sells broadcasting rights of its 2 esports competitions to 3 companies globally, covering 2 countries. Blizzard Entertainment's rights holders include YouTube.
Example Sports Rights Customers
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