Blizzard Entertainment, privately owned and headquartered in the US, with Activision Blizzard as its parent company and /'aut/ studio as a subsidiary, was founded in 1991. The company employs approximately 5680 individuals and reported $1.6B in revenue as of 2023. It functions as a tier 1 media tech buyer. The company specializes as a developer and publisher of entertainment software, particularly focusing on niche sports.
On March 19, Blizzard Entertainment launched the "Trial of Style" event, inviting players to test their transmogrification skills in a fashion battle. On the same day, the company officially revealed the BlizzCon 2026 esports program, scheduled for September 12 and 13 at the Anaheim Convention Center, which will feature the Classic Cup WoW Finals and the Overwatch World Cup among other competitive championships. This follows an earlier announcement on March 18 confirming five major esports tournaments for the event, highlighting its competitive focus. Also on March 19, "The Taking," Diablo Immortal’s first major update in a new year-long saga, became available. This update, previously revealed during a Diablo Spotlight in February, initiates a year-long roadmap and focuses on what the company described as "the most cataclysmic events Sanctuary has ever known." Earlier, on March 18, Blizzard announced a Twitch Drop, allowing World of Warcraft players to claim the "Cuddly Void Grrgle Housing decor item" by watching eligible streams from March 26 to April 23, provided their Twitch and Battle.net accounts are linked.
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Blizzard Entertainment offers 3 products in the media and telecoms services and sports industries. Blizzard Entertainment's product portfolio comprises of niche sports and consumer gaming.
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Blizzard Entertainment's revenues were over $1B in 2023. Caretta Research has split Blizzard Entertainment's revenue into 2 different product categories, the largest of which is esports. For full access to Blizzard Entertainment's revenue breakdown subscribe to Caretta Portal.
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Examples of Blizzard Entertainment's suppliers include Dolby Laboratories, Grass Valley and Signiant.
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Blizzard Entertainment sells broadcasting rights of its 2 esports competitions to 3 companies globally, covering 2 countries. Blizzard Entertainment's rights holders include YouTube.
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