Twitch, a privately owned company headquartered in the US, was founded in 2011 and has approximately 11,000 employees. The company functions as a tier 1 media tech buyer, with its main product being software development, which underpins its operations as an online live streaming platform.
Non-gaming brands, including Wendy’s and Uber Eats, are investing millions in gamers on Twitch, recognizing the platform's ability to reach a niche audience interested in gaming. Concurrently on April 28, 2026, Twitch Rivals began hosting streamer battles for "Pokémon Champions," a new game released on Nintendo Switch on April 8, with official competitions like the 2026 North America International Championships set to use it. This follows news from April 27 that streaming and gaming platforms, including Twitch, are benefiting from the Albanese government’s under-16 social media age ban, which has prompted a reorientation of taxpayer advertising spending.
Twitch currently holds 19 broadcasting rights for sports competitions including american football, motorsports, handball, soccer | association football, beach volleyball, esports and volleyball.
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