Take-Two Interactive Software, a publicly owned company headquartered in New York City, US, was founded in 1993 and employs approximately 870 individuals. Primarily focused on consumer gaming, the company operates as a holding company with a business structure centered on the ownership and management of its distinct video game publishing labels, which include Rockstar Games and 2K, and its mobile gaming division, Zynga.
On May 1, 2026, CEO Strauss Zelnick confirmed that Grand Theft Auto VI will not feature real-world brand partnerships or product placement, explaining that the GTA universe uses its own fictional brands. This confirmation followed his remarks earlier the same day at the iicon gaming event in Las Vegas, where he discussed why Rockstar and Take-Two avoid real-world brands in the game during an interview with Variety. Previously, on April 28, Zelnick told executives at iicon that Take-Two Interactive aims to "become the No. 1 entertainment company" globally, with GTA 6 being central to this ambition. Also on April 30, Vanguard Capital Management disclosed a beneficial ownership of 13,131,908 shares of common stock, representing 7.09% of Take-Two Interactive Software Inc., as of March 31, 2026. Earlier that day, Zelnick had teased that GTA 6 marketing would "heat up soon," mentioning that "a lot of people will be calling in sick on November 19," amidst ongoing fan concerns about potential game delays.
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Take-Two Interactive Software offers products in the media and telecoms services industry. Take-Two Interactive Software's product portfolio comprises of consumer gaming.
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