Adlook is a privately owned company headquartered in Poland. Founded in 2022, it operates with approximately 60 employees. The company functions as a global media tech provider, offering upper-funnel solutions with a specialization in zero-ad waste strategies. Its product, Adlook Smart, is an AI-powered upper-funnel Demand-Side Platform (DSP).
Adlook partnered with skincare producer Verdilab on March 5, 2026, utilizing connections with premium publishers and both first-party and third-party data to deliver customized creatives, aiming to increase brand awareness and user understanding of Verdilab’s approach. Previously, on March 3, Adlook collaborated with Stellantis and EssenceMediacom in Brazil to deploy a strategy prioritizing high-intent traffic and attention over simple reach. This initiative identified "real" buyers through Adlook’s proprietary Deep Learning technology, which analyzes thousands of data points in real-time. Earlier, on February 25, Adlook worked with consumer healthcare leader Haleon in Italy, a company present in over 170 countries with brands including Voltaren, Multicentrum, and Sensodyne.
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