Adlook

Adlook

http://www.adlook.com
https://www.linkedin.com/company/adlookco/

Adlook is a privately owned company headquartered in Poland. Founded in 2022, it operates with approximately 60 employees. The company functions as a global media tech provider, offering upper-funnel solutions with a specialization in zero-ad waste strategies. Its product, Adlook Smart, is an AI-powered upper-funnel Demand-Side Platform (DSP).

Revenue

Founded

2022

Headcount

58

Headquarters

Poland

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

1

News Summary:

On March 5, 2026, Adlook helped skincare producer Verdilab increase brand awareness and user understanding by utilizing efficient connections with premium publishers and both first-party and third-party data, exposing users to customized creatives with tailored messages. Previously, on March 3, 2026, Adlook partnered with Stellantis and EssenceMediacom in Brazil to deploy a strategy prioritizing high-intent traffic and attention over simple reach. This initiative involved identifying the "Real" Buyer through Adlook’s proprietary Deep Learning technology, which analyzes thousands of data points in real-time.

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Adlook offers products in the ad tech and services industry. Adlook's product portfolio comprises of RTB and programmatic.

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Adlook's revenues were less than $10M in 2023. All the revenue comes from demand side platform (DSP).

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May

13th

2026

01:00

World Cup Audience Behavior 2026

Every four years, the World Cup creates one of the most powerful shared media moments on the planet. For advertisers, the instinct is straightforward: reach as many people as possible, as often as possible, for as long as the tournament runs.

May

12th

2026

07:45

Emerging Tech, B2B Tag

CAPIs Won't Solve CTV's Outcomes Problem Until Another Key Issue Is Fixed

Netflix's recent conversion API announcement was met with a predictable chorus of approval. After all, the industry wants to see streamers stepping up to prove outcomes. To many, it's a clear signal that TV is finally growing up and speaking the language of performance marketing.

Streaming Media

Apr

23rd

2026

18:30

Programmatic Measurement Framework: Media, Brand, Business

There is a paradox at the heart of modern advertising. Marketers have more data than ever before, yet less confidence about what truly works. McKinsey report “Connecting for growth: A makeover for your marketing operating model” highlights this gap.

Apr

15th

2026

08:08

Adlook x Royal Canin Case Study

Royal Canin is a premium pet food brand offering tailored nutrition for cats and dogs based on their breed, size, and health needs. Backed by veterinary expertise, its high-quality recipes support digestion, skin health, weight management, and more.

Mar

5th

2026

07:12

Adlook x Verdilab

By utilizing efficient connections with premium publishers and utilizing both first-party and third-party data, we were able to reach the right people with the right message at the right time. Users were exposed to fully-customized creatives with tailored messages which helped this cutting-edge skincare producer to create meaningful experiences for their users, increasing brand awareness and user understanding of VERDILAB’s unique approach.

Mar

3rd

2026

03:12

Artificial Intelligence, B2B Tag

Adlook x Stellantis BR

Stellantis & EssenceMediacom partnered with Adlook to deploy a strategy that prioritized High-intent Traffic and Attention over simple reach. We started with identifying the “Real” Buyer with Adlook’s proprietary Deep Learning technology to analyze thousands of data points in real-time.

Feb

26th

2026

18:30

Travel marketing needs a reset: How brands win travelers in 2026

Travel has changed its role in people’s lives. It is no longer a pause from reality – it is part of how people define themselves. Experiences now matter more than things, and travel has become one of the strongest expressions of identity, freedom, and personal meaning.

Feb

25th

2026

05:50

Adlook x Haleon [IT]

Haleon is a global leader in consumer healthcare, present in over 170 countries. With a portfolio of trusted brands including Voltaren, Multicentrum, and Sensodyne, Haleon is guided by the mission: “For health. With humanity”. The company combines cutting-edge science with deep consumer understanding to deliver everyday health solutions that empower people to take better care of their health.

Feb

24th

2026

18:30

What Leaders Owe Their Teams When The Storm Hits

Anna Jankowska , Executive VP of Global Partnerships at RTB House and Adlook, leads the way in building high-impact business partnerships. The 33rd U.S. President, Harry Truman, loved being a leader and seemed to revel in the responsibility it gave him.

Feb

16th

2026

11:22

Artificial Intelligence

Adlook x Sanofi

Enterogermina, a Sanofi brand, is one of the world’s most popular probiotics, promoting a healthy gut for kids and adults. Enterogermina launched a new product designed specifically for adults who want to avoid inconvenient indigestion problems while travelling.

Feb

16th

2026

11:20

Emerging Tech, B2B Tag

Adlook x British Red Cross

The British Red Cross is one of the UK’s leading humanitarian charities, supporting people in crisis both domestically and internationally. As part of the global International Red Cross and Red Crescent Movement, the organisation delivers vital assistance during emergencies, conflicts, natural disasters, and public health crises.

Jan

22nd

2026

08:37

Artificial Intelligence, B2B Tag

Adlook x Locauto

Locauto is a premier car rental company in Italy, recognized for providing flexible and reliable mobility solutions across the region. To manage its digital growth and marketing effectiveness, Locauto partners with Tangoo, a leading media agency that oversees the brand’s programmatic strategies.

Adlook has customers like PepsiCo. Adlook has partners like Google.

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