Epom, a privately owned company headquartered in Ukraine, was founded in 2011 and operates with approximately 90 employees. The company provides advertising services, specializing as an ad-tech provider focused on programmatic advertising solutions.
Epom, on July 9, 2026, explored alternatives to third-party cookies, noting the fading model presents challenges as familiar targeting and measurement tools become less accurate. Previously, on July 7, the company published a guide on ad inventory management, advising publishers to sell ad space directly to retain margins. Earlier, on July 6, Epom's 2026 data analysis indicated that Meta and Google CPMs increased by 13–20% year over year, partly due to the growing adoption of automated campaign types such as Advantage+ and Performance Max. On July 2, Epom discussed attribution modeling for optimizing ad return on investment, highlighting that not all methods effectively track decisive moments in the customer journey. This followed its June 26 feature on StackAdapt as a self-serve programmatic advertising platform specializing in multi-channel video execution.
Epom offers 2 products in the ad tech and services industry. Epom's product portfolio comprises of RTB and programmatic.
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Epom's revenues were less than $25M in 2024. Caretta Research has split Epom's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Epom's revenue breakdown subscribe to Caretta Portal.
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