News Summary:
On September 16, 2026, Epom's AdTech Expert Serhii Shchelkov stated in GamblingNews that iGaming operators are increasingly licensing advertising technology, a standard practice for casino software and payment gateways, to avoid the high costs and delays associated with building such platforms in-house. Previously, on September 10, 2026, Epom updated its DSP to version 8.9, enabling users to initiate campaigns by selecting objectives such as Awareness, Website Visits, or Conversions, with the system optimizing delivery, including a new Target CPA feature for conversions. Earlier, on September 9, 2026, Epom highlighted that one-third of its Ad Server clients use raw event logs, processing over 16 billion impressions monthly, to leverage AI for improved ad serving decisions. On the same date, Epom detailed how Custom Dimensions enhance ad tracking in 2026 by allowing publishers and advertisers to integrate first-party data, such as user search queries or account status, directly into the ad server’s delivery rules and tracking URLs via key-value pairs.
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