Epom

Epom

http://www.epom.com
https://www.linkedin.com/company/epom/

Epom, a privately owned company headquartered in Ukraine, was founded in 2011 and operates with approximately 90 employees. The company provides advertising services, specializing as an ad-tech provider focused on programmatic advertising solutions.

Revenue

Founded

2011

Headcount

83

Headquarters

Ukraine

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

N/A

Similar Companies

Subscribe for full access to Epom's profile

Epom offers 2 products in the ad tech and services industry. Epom's product portfolio comprises of RTB and programmatic.

Subscribe for full access to Epom's products in full detail

Epom's revenues were less than $25M in 2023. Caretta Research has split Epom's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Epom's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Epom's revenue in full detail

Mar

26th

2026

03:45

Why Your Ads Are Not Converting: Top 3 Programmatic Advertising Mistakes

Programmatic campaigns underperform for some pretty obvious reasons and the platform itself is rarely the problem. When ads are not converting, the root cause is usually one of three things: low-quality traffic, misaligned targeting, or creatives that fail to capture attention.

Mar

23rd

2026

03:45

Big Data/Analytics

Epom Ad Server 143: New Tools for Device Intelligence & Fraud Control

You can't optimize what you can't see. Which device loaded the ad? Was the ad request legitimate? Did the impression land on a flagship or a 2017 budget phone, routed through a data center proxy? Epom Ad Server 143 gives you the data to answer these questions and the tools to act on them.

Mar

20th

2026

03:50

Emerging Tech, B2B Tag

What Is Ad Retargeting? Video Ad Serving, Costs, and Setup

With catchy hooks (“Too shy shy, hush-hush, eye to eye”), 80's pop songs were everywhere, consistently reminding listeners to head to Sam Goody to pick up more ca-singles — proving that staying top-of-mind leads to successful outcomes.

Mar

18th

2026

03:45

Emerging Tech, B2B Tag

The Encyclopedia of Video Ad Serving: What VAST, VPAID, VMAP, MRAID, SIMID, and OMID Are and Why You Should Care

Video is the dish best served warm… You don’t need bulky statistics to know about the success of video advertising. A little reminder: With the digital video marketplace reaching over 110 billion USD in annual ad spend worldwide, the infrastructure that serves those ads has never mattered more.

Mar

16th

2026

03:45

Artificial Intelligence, B2B Tag

AI Programmatic Advertising: What It Actually Does (and What Vendors Won't Tell You)

Every DSP vendor on the market is AI-powered now. Apparently. Scroll through any ad tech product page, and you will find machine learning bidding, AI-driven ad optimization, and smart audience targeting. The terminology is everywhere. The actual explanations are not.

Mar

4th

2026

03:45

Emerging Tech, B2B Tag

From Complexity to Control: A Guide to Demand Path Optimization

Programmatic buying today resembles a multi-level highway system. The same impression can reach the buyer via different routes — through a direct SSP, a reseller, or several intermediate exchanges. All of them have different fee structures and levels of transparency.

Feb

23rd

2026

02:30

What Is Ad Discrepancy and How to Minimize It in Ad Delivery [+Checklist]

There is already so much to memorize in programmatic advertising: from RTB and waterfalls to pricing models and optimization techniques. Still, even with all the mightiness of the automated ad campaigns, we still have to double-check the analytics because of the digital advertising discrepancies.

Feb

20th

2026

03:45

Emerging Tech, B2B Tag

Omnichannel DSP: What It Is, How It Works, and When You Need One

In today’s world, people switch devices many times a day. According to the DIGITAL 2025 report, 96.3% of respondents access the web through a mobile phone, but 61.5% also use a laptop or desktop, and 31.7% use connected TV.

Feb

18th

2026

03:50

Top 35 Digital Advertising Blogs About Ad Tech and Programmatic

Ad tech evolves faster than humanity. New programmatic platforms arrive in no time. Existing ones launch upgrade after upgrade, trying to keep up with rising trends. The process never stops, so how do you catch up with the machines? Read digital advertising blogs.

Feb

5th

2026

03:50

Contextual Targeting: A Simple Way To Make Ads Hyper Relevant

For publishers, contextual alignment can raise the value of ad space and reduce wasted impressions by keeping ads relevant to the content users are actually consuming. For advertisers, it’s a cleaner way to control where ads show up, avoid mismatched placements, and focus ad spend on inventory that’s more likely to perform, especially as privacy changes limit traditional targeting.

Feb

3rd

2026

03:45

Media Buying Strategy: The Most Comprehensive Playbook for Agencies in 2026

It’s a tough time for ad agencies. The overwhelming amount of ad tech software, AI tools, and information has made the field twice as accessible and, at the same time, a thousand times more competitive. But the ad dollars keep rolling, and the profits keep going, so simply quitting the digital media buying field is hardly an option either.

Feb

2nd

2026

03:50

How to Build a Vertical Advertising Strategy as an Ad Agency

Whether you are an ad agency that starts a media buying business and wants to choose a vertical specialization, or one that suddenly gets niche clients and demands specific traffic. It doesn’t matter. You’re in the right place to learn what a vertical in media is and how to apply that knowledge to your ad business strategy.

Analyst insight reports

Secrets of streaming success

Trendspotting: sports content in 2025 and beyond

How digital signage, retail media and programmatic are fueling the DOOH growth

Technology investment priorities for TV, 2026-2028

Subscribe to access all analyst insight reports