A1 Bulgaria

A1 Bulgaria is a privately owned company headquartered in Bulgaria, operating as a subsidiary of A1 Group. Founded in 1994, it employs approximately 1,760 individuals and reported $1.0B in revenue as of 2025. The company functions as a tier 1 media tech buyer, specializing in telecommunications by offering mobile and fixed services, high-speed broadband internet, satellite TV, and its own interactive TV platform. Its service portfolio further includes four sport channels under the MAX Sport brand, financial services, ICT, cloud, and IoT solutions. A1 Bulgaria utilizes a fiber network exceeding 21,000 km, with its modern infrastructure covering 73 large cities and 133 smaller populated centers. Its 5G network covers over 210 towns and resorts, and its 4G networks cover over 99% of the population, facilitating connections for individuals and businesses. The company is part of A1 Group, a provider of digital services and communications solutions that operates in 7 countries: Austria, Bulgaria, Croatia, Belarus, Slovenia, North Macedonia, and Serbia.