News Summary:
On June 17, 2026, Zattoo signed a partnership with marketing company Ströer to expand its advertising business in Germany, making Ströer the exclusive advertising sales partner for Zattoo's video and Connected TV (CTV) inventory across smart TVs, PCs, streaming devices, smartphones, and tablets. This agreement aims to strengthen Zattoo's position in the rapidly growing CTV market and unlock potential revenues from digital video streaming and FAST channels advertising. Previously, on May 22, 2026, Zattoo's TV Streaming Report 2026 found that Internet TV remains the leading TV reception method in Switzerland, with 71% of households receiving television via the internet. The report highlighted IPTV's continued importance and the firm embedding of streaming services in everyday TV habits in Switzerland. Earlier, on May 18, 2026, Joyn Switzerland, part of ProSiebenSat.1, deployed Zattoo Ingest in full production, becoming the first customer to use the system for processing live signals from 75 linear TV channels. Zattoo noted this rollout as a key infrastructure milestone for Joyn Switzerland, reflecting a broader shift towards modular, scalable live TV processing systems in European streaming platforms.
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