XroadMedia, a privately owned company based in Austria, was founded in 2012, operates with approximately 20 employees, and reported $4.0M in revenue as of 2025. It functions as a tier 3 media tech buyer. The company specializes in video data and analytics, providing content discovery, personalization, and recommendation solutions.
On September 10, 2026, Kenyan media company Royal Media Services (RMS) partnered with XroadMedia to introduce personalised news feeds on its Citizen Digital platform, covering video articles and audio. This deployment followed a revamp of Citizen Digital, during which RMS aimed to extend personalisation beyond statistical recommendations already in use for video and written content. Previously, on September 7, 2026, XroadMedia began working with Rogers Sports & Media to implement AI-powered personalisation across the Canadian media company’s entertainment streaming services, discovery+ and Citytv+. The rollout commenced with personalised recommendations on discovery+, providing users with tailored content suggestions when they sign in.
XroadMedia's customers primarily consist of telecoms companies. Examples of XroadMedia's customers include A1 Group, Grupo Televisa and Claro. XroadMedia has commercial and technical partners like Looper Insights and MoEngage.
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