XroadMedia, a privately owned company headquartered in Austria, was founded in 2012 and employs approximately 20 individuals. The company reported $3.3M in revenue as of 2024 and operates as a tier 3 media tech buyer. It specializes in video data and analytics, providing content discovery, personalization, and recommendation solutions.
XroadMedia on April 2, 2026, published an opinion piece titled "What Does Netflix Get Wrong in Personalization?", sharing its experience in building personalization solutions for media companies and insights from a focus group of Netflix users. Previously, on February 25, 2026, the company announced its participation in upcoming industry events. XroadMedia plans to attend Mobile World Congress and Connected TV World Summit in March, and StreamTV Show Europe and NAB in April, to showcase its personalization solutions. Earlier, on February 5, 2026, XroadMedia released an analysis on "How Context is King for Ads in a Privacy-First World," advocating for a shift towards profitability and sustainable Average Revenue Per User (ARPU) in the media industry due to the higher cost of new customer acquisition compared to retention. In late January 2026, XroadMedia provided an outlook on the video and streaming industry for the year, anticipating the evolution of AI towards more practical applications and highlighting industry predictions ahead of the September IBC event.
XroadMedia's customers primarily consist of telecoms companies. Examples of XroadMedia's customers include Claro, A1 Group and Entel Chile. XroadMedia has commercial and technical partners like Looper Insights and MoEngage.
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