Xponential Fitness, a privately owned company headquartered in the US, was founded in 2017, employs approximately 190 individuals, and reported $126.7M in revenue as of 2023. Functioning as a tier 1 media tech buyer, the company's main product involves media and TV services. It operates as a US-based fitness and wellness company, managing a portfolio of boutique fitness brands.
Pure Barre drew 7,000 participants for a studio-wide livestream and in-person event, including a New York City gathering, to mark its 25th anniversary on June 30, 2026. This followed Club Pilates signing a 70-unit development agreement with multi-unit operator Saber Ammori and newly established Renew Fitness on June 26. Xponential Fitness CEO Mike Nuzzo noted Ammori’s expansion to 84 Club Pilates units aligns with the brand's growth strategy. Earlier, on June 24, Club Pilates, described as the world's largest Pilates chain and owned by Xponential Fitness, announced the deal to open 70 new studios across Maryland, Michigan, and New York. Ammori, an existing franchisee, already operates 14 Club Pilates studios in the New York City area. The brand previously announced on June 16 that Pure Barre, its largest barre brand, would commemorate its 25th anniversary with a global barre event on June 23.
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Xponential Fitness offers products in the media and telecoms services industry. Xponential Fitness's product portfolio comprises of media and TV services.
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Xponential Fitness's revenues were less than $250M in 2024. All the revenue comes from video streaming.
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