News Summary:
On March 17, 2026, the Pac-12 Conference signed an agreement with Genius Sports, permitting the sale of its data to sportsbooks as the college sports sector commercializes the betting industry. Previously, on March 16, 2026, the Pac-12 expanded its partnership with Integrity Compliance 360 (IC360), integrating ProhiBet, an industry-standard prohibited bettor solution, into its conference-wide Integrity Program, building on an existing integrity monitoring relationship. Also on March 16, Genius Sports announced a multi-year integrity technology and AI partnership with the Pac-12 Conference, aiming to power authorized and responsible sports betting integrity, fan engagement, monetization, and performance analysis. This followed the Northern District of California's denial on February 25, 2026, of the Mountain West Conference’s motion to dismiss an antitrust action challenging escalating fees imposed on the Pac-12 for recruiting individual member schools, referencing a September 30, 2025, decision. Earlier, on December 23, 2025, the Pac-12 Conference appointed Playfly Sports as its sponsorship sales agency.
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