Plex, a privately owned company headquartered in the US, is a tier 1 media tech buyer. Founded in 2009 and employing approximately 180 individuals, the company reported $119.1M in revenue as of 2023. The company specializes in media and TV services, operating as a media platform that combines a free, ad-supported streaming service with a personal media organization tool. The free service offers over 50,000 on-demand movies and shows, in addition to more than 600 live TV channels. A core offering is the Plex Media Server software, which enables users to organize personal collections of movies, TV shows, music, and photos, streaming them to any device. Plex also includes a universal watchlist for tracking titles across streaming services, provides movie rentals, and offers a premium 'Plex Pass' subscription that grants access to advanced features for personal media management, including a DVR and the 'Plexamp' music application.
On April 26, 2026, discussions highlighted Plex's business model, noting that despite offering free self-hosting, the service incentivizes users to subscribe for extra features. Among these, a controversial one-minute playback limit on mobile devices was introduced around 2020.
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