Plex, a privately owned company headquartered in the US, is a tier 1 media tech buyer. Founded in 2009 and employing approximately 180 individuals, the company reported $119.1M in revenue as of 2023. The company specializes in media and TV services, operating as a media platform that combines a free, ad-supported streaming service with a personal media organization tool. The free service offers over 50,000 on-demand movies and shows, in addition to more than 600 live TV channels. A core offering is the Plex Media Server software, which enables users to organize personal collections of movies, TV shows, music, and photos, streaming them to any device. Plex also includes a universal watchlist for tracking titles across streaming services, provides movie rentals, and offers a premium 'Plex Pass' subscription that grants access to advanced features for personal media management, including a DVR and the 'Plexamp' music application.
On March 22, 2026, discussions highlighted that buffering or stuttering during Plex streams are frequently not due to hardware issues, such as a Network Attached Storage (NAS), but instead stem from the overall setup of the system. Previously, on March 18, 2026, the "Coax" application for Apple TV was introduced, enabling users to transform their Plex library into a retro television experience through channel surfing, offering a contrast to the prevalent on-demand streaming app model.