TOCA, also known as BARC - British Automobile Racing Club, is a privately owned organization headquartered in the UK. Founded in 1912, it operates with approximately 40 employees and reported $12.5M in revenue as of 2023, functioning as a tier 3 media tech buyer. The company specializes in the organization and administration of motorsport events within the United Kingdom, notably overseeing the British Touring Car Championship (BTCC) and its associated support series, often referred to as the TOCA Tour.
The British Automobile Racing Club (BARC) confirmed the sale of its interests in the operating companies of Thruxton Circuit on July 8, 2026. The sale includes the circuit, skid pan kart centre, and other facilities on the wider estate, though BARC will maintain its headquarters at Thruxton, where it has been located since 1968. This confirmation followed BARC's agreement on July 7 to sell its interests in the Thruxton race circuit operating companies to Alex Thistlethwayte, the venue owner. Previously, on June 17, Caterham Motorsport Championships joined BARC for a race day at Donington Park. Earlier, BARC's Ontario Centre announced on April 24 that it will stage its 'Open Wheel Invitational' event at Canadian Tire Motorsports Park in July.
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TOCA (BARC - British Automobile Racing Club) offers 2 products in the media and telecoms services and sports industries. TOCA (BARC - British Automobile Racing Club)'s product portfolio comprises of motorsports and cycling and media and TV services.
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TOCA (BARC - British Automobile Racing Club)'s revenues were less than $25M in 2024. Caretta Research has split TOCA (BARC - British Automobile Racing Club)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to TOCA (BARC - British Automobile Racing Club)'s revenue breakdown subscribe to Caretta Portal.
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TOCA (BARC - British Automobile Racing Club) sells broadcasting rights of its motorsports competitions to 3 companies globally, covering 2 countries. TOCA (BARC - British Automobile Racing Club)'s rights holders include YouTube.
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