Stephane Ratel Organisation, also known as SRO, is a privately owned company based in the UK. Founded in 1995, the organization employs approximately 10 individuals and reported $3.8M in revenue as of 2023. Functioning as a tier 2 media tech buyer, it operates as an international sporting organisation involved in the promotion and running of various motorsports and cycling racing events and series, including the Total 24 Hours of Spa, Intercontinental GT Challenge, and Fanatec GT World Challenge across Europe, America, Asia, and Australia.

Revenue

Founded

1995

Headcount

10

Headquarters

UK

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

On February 17, 2026, SRO Motorsports Group entered a strategic partnership to operate Ginetta’s UK championships, including Ginetta Juniors, GT Academy, and GT Championship. This collaboration aims to enable Ginetta to scale its race car manufacturing in response to growing global demand. Previously, on December 17, 2025, the organization announced details for its upcoming Media Day at Silverstone on March 31, 2026, which will feature Turner spearheading Full Send Racing’s maiden GT4 assault. This followed the appointment of Paul Hembery as SRO Motorsports Group's first global Chief Marketing Officer on December 4, 2025, a move intended to support the company’s international expansion after Hembery's six years advising on sports business acquisitions and automotive startups. Earlier, on November 21, 2025, Kiern Jewiss received the Allan Simonsen Award, British GT’s highest non-championship honor, at SRO’s global awards event in Venice, in addition to his 2025 drivers’ crown. On November 14, 2025, SRO CEO and founder Stéphane Ratel asserted that GT3 cars are capable of competitive racing on street circuits, citing examples like Macau’s Circuito da Guia and the new Beijing Street Circuit.

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Stephane Ratel Organisation (SRO) offers 5 products in the media and telecoms services and sports industries. Stephane Ratel Organisation (SRO)'s product portfolio comprises of media and TV services and motorsports and cycling.
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Stephane Ratel Organisation (SRO)'s revenues were less than $10M in 2023. Caretta Research has split Stephane Ratel Organisation (SRO)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to Stephane Ratel Organisation (SRO)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Stephane Ratel Organisation (SRO)'s suppliers include Stop & Go and Amazon Web Services (AWS).

Example Suppliers

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Stephane Ratel Organisation (SRO) sells broadcasting rights of its 4 motorsports competitions to 34 companies globally, covering 13 countries. Stephane Ratel Organisation (SRO)'s rights holders include YouTube.

Example Sports Rights Customers

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