Extreme H

http://www.extreme-e.com
https://www.linkedin.com/company/extremeelive/about/

Privately owned Extreme H, also known as Extreme E, is headquartered in the UK. Founded in 2019, the company employs approximately 60 individuals, reported $27.9M in revenue as of 2024, and is a tier 1 media tech buyer. It specializes in sports tickets, merchandise, and sponsorship. Functioning as an international off-road racing series sanctioned by the Fédération Internationale de l'Automobile (FIA), the company utilizes specialized hydrogen fuel cell vehicles to compete in remote global environments. While initially operating under an all-electric format for four seasons, the championship has transitioned entirely into a hydrogen-powered motorsport championship. Events are systematically staged in ecosystems affected by ecological threats such as desertification, glacial retreat, and coastal erosion, aiming to highlight environmental degradation caused by climate change. The championship mandates a strict gender-equal sporting framework, requiring each independent racing outfit to field a mixed-driver lineup of one male and one female competitor who share equal driving responsibilities across all timed qualifying sessions and knockout finals.

Revenue

Founded

2019

Headcount

Headquarters

United Kingdom

Primary Segment

Sports tickets, merchandise and sponsorship

Ownership

Privately Owned

News Summary:

Extreme E's all-electric SUV, the Odyssey 21, first revealed at the Goodwood Festival of Speed in 2019, features standardized equipment for all participants racing in extreme conditions. This follows a period when Extreme E demonstrated the capability of electric cars in challenging environments, a time when a shift towards electrification in motorsport, including Formula E, was palpable. Earlier, on November 6, 2025, Ali Russell of Extreme H discussed motorsport's evolution from electric to hydrogen, with the FIA Extreme H World Cup positioning hydrogen fuel as central to the transition to clean energy. Previously, on October 16, 2025, Extreme E continued its Legacy Programme by supporting a Turtle Conservation Initiative from King Abdullah University of Science and Technology, aimed at protecting endangered sea turtles on Saudi Arabia’s Red Sea coast. On October 3, 2025, Extreme E and the FIA Extreme H World Cup unveiled the courses for two weeks of racing action in Qiddiya City.

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Extreme H offers 4 products in the media and telecoms services and sports industries. Extreme H's product portfolio comprises of motorsports and cycling, sports tickets, merchandise and sponsorship and media and TV services.

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Extreme H's revenues were less than $50M in 2024. Caretta Research has split Extreme H's revenue into 4 different product categories, the largest of which is motorsports. For full access to Extreme H's revenue breakdown subscribe to Caretta Portal.

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