MTV Finland, also known as MTV Oy and Oy Mainos-TV-Reklam, is a privately owned company headquartered in Finland. Operating as a subsidiary of Schibsted Media, it is a tier 1 media tech buyer. Founded in 1957, the enterprise functions as the oldest commercial broadcaster in the Nordic region, primarily focusing on broadcast television and radio, and employs approximately 460 individuals. The company reported $236.4M in revenue as of 2025. It operates as a commercial television broadcasting and digital media corporation, offering a media portfolio across Finland that includes free-to-air television networks (MTV3, MTV Sub, and MTV Ava), specialized pay-television sports and lifestyle channels, and a national news network under the MTV Uutiset brand. It distributes its live and on-demand content catalog through its direct-to-consumer streaming platform, MTV Katsomo, monetizing its operations through user-driven digital subscription tiers and programmatic video advertising sales.
MTV Finland, owned by Schibsted, partnered with Vimond on September 16, 2026, leveraging Vimond's reliable and stable OTT platform to enable MTV to focus on user experience and customer needs as it aims to be the leading OTT service provider in Finland. Previously, on July 3, 2026, Finnish telecommunications company Elisa reached a distribution agreement with MTV, resolving a months-long dispute. This agreement facilitated the resumption of live broadcasts for MTV3, MTV Sub, and MTV Ava channels on Elisa Viihte and Elisa's cable television network, following the termination of their partnership on May 13. Earlier, on June 30, 2026, MTV's parent company, Schibsted, published its 2025 Annual Report, reporting a strengthened position in the Nordic media market and clear results from its transition to a standalone media company in mid-2024.
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MTV Finland offers products in the media and telecoms services industry. MTV Finland's product portfolio comprises of broadcast television and radio.
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MTV Finland's revenues were less than $500M in 2025. All the revenue comes from linear (thematic channel groups).
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Examples of MTV Finland's suppliers include FreeWheel, Avid and IBM.
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MTV Finland currently holds 29 broadcasting rights for sports competitions including soccer | association football, athletics, ice hockey, tennis and motorsports.
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