Scottish Rugby, a privately owned entity headquartered in the UK, was founded in 1873 and operates with approximately 490 employees. The organization reported $104.8M in revenue as of 2025 and is identified as a tier 2 media tech buyer. Functioning as the governing body for rugby union in Scotland, its main product is spectator sports.
Scottish Rugby expanded its managed coach communications partnership with Riedel on August 28, 2026, marking the third year of support for training and match-day operations. Previously, on August 14, 2026, the organization issued an official statement regarding the possibility of Newcastle United using Murrayfield as a temporary home during potential redevelopment of St James' Park, noting that no official information had been released. This followed Scottish Rugby expressing surprise and receiving an undisclosed compensation amount from Rugby Australia on August 12, 2026, after Sione Fukofuka was appointed Wallaroos coach barely a week after leaving his role as Scotland Women head coach on compassionate grounds to return to Australia. Fukofuka had stepped down from his Scotland Women role on August 3, 2026, and was subsequently confirmed as the new Wallaroos head coach on August 11, 2026, on a deal until the 2029 Women's Rugby World Cup. Earlier, on July 30, 2026, CEO Alex Williamson was sacked following an independent investigation into his conduct, according to national body chair John McGuigan. Williamson, who took charge in January 2025, had been on leave since May.
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Scottish Rugby offers 3 products in the sports industry. Scottish Rugby's product portfolio comprises of contact sports and sports tickets, merchandise and sponsorship.
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Scottish Rugby's revenues were less than $250M in 2025. Caretta Research has split Scottish Rugby's revenue into 3 different product categories, the largest of which is matchday revenues. For full access to Scottish Rugby's revenue breakdown subscribe to Caretta Portal.
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Examples of Scottish Rugby's suppliers include Riedel Communications and Prospect.
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Scottish Rugby sells broadcasting rights of its rugby Union competitions globally. Scottish Rugby currently holds broadcasting rights for sports competitions including rugby union.
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