SABC, also known as South African Broadcasting Corporation, is a state-owned entity headquartered in South Africa. Founded in 1936, it employs approximately 2,300 individuals and reported $281.2M in revenue as of 2024. The organization functions as a tier 1 media tech buyer. As a public broadcaster, SABC specializes in broadcast television and radio, providing 19 radio stations and six television broadcasts to the general public.
On April 24, 2026, the SABC continued to experience widespread non-compliance with its TV licence payments, a legal requirement for most South African television owners. This issue was previously highlighted by SABC Group CEO Nomsa Chabeli, who informed the Standing Committee on Public Accounts (Scopa) last year that less than 20% of South African households pay their TV licences. Earlier, on April 23, the SABC reassured parliament that its editorial independence would remain intact despite a heavy reliance on commercial advertising and sponsorships, which account for 79% of its revenue. Previously, on April 19, details emerged concerning the few groups legally exempt from paying the SABC TV Licence, amidst the ongoing widespread non-compliance.
SABC offers 3 products in the media and telecoms services industry. SABC's product portfolio comprises of media and TV services and broadcast television and radio.
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SABC's revenues were less than $500M in 2024. Caretta Research has split SABC's revenue into 3 different product categories, the largest of which is linear (national channel groups). For full access to SABC's revenue breakdown subscribe to Caretta Portal.
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SABC currently holds 23 broadcasting rights for sports competitions including combat sports, motorsports, linear (thematic channel groups), cricket, soccer | association football, winter sports, multi-sport, basketball, netball and rugby union.
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