Red Bull Media House, a privately owned company headquartered in Austria, was founded in 2006 and established in 2008 as a separate arm of its drinks distributor. Employing approximately 1,120 individuals, the company reported $633.6M in revenue as of 2024, operating as a tier 1 media tech buyer. The company specializes in broadcast television and radio, also producing print media, audio content, movies, TV shows, and web video, with a focus on sports, culture, and lifestyle content.
Red Bull Media House used cloud technology, smartphones, and artificial intelligence to cover the 2025 Wings for Life World Run. This race spanned 170 countries and involved 310,719 runners. The AI assisted with facial recognition, starting number detection, and logo identification of the participants. Red Bull Media House employed TVU Network's remote production capabilities in conjunction with these technologies.
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Red Bull Media House offers 2 products in the media and telecoms services and media tech industries. Red Bull Media House's product portfolio comprises of media managed services and broadcast television and radio.
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Red Bull Media House's revenues were less than $1B in 2024. Caretta Research has split Red Bull Media House's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Red Bull Media House's revenue breakdown subscribe to Caretta Portal.
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