Puls 4, also known as ProSiebenSat.1 PULS 4, a privately owned entity headquartered in Austria and a subsidiary of ProSiebenSat.1 Media, was founded in 2004, employs approximately 460 individuals, and reported $54.0M in revenue as of 2024, functioning as a tier 2 media tech buyer. The company specializes in broadcast television and radio, operating as the largest private TV station group in Austria. It organizes four Austrian free TV programs: PULS 4, ATV, ATV II, and PULS 24. The station was acquired by ProSiebenSat.1 Media AG in August 2007. In April 2019, ProSiebenSat.1 PULS 4 acquired the ATV Group, which operates the Austrian channels ATV and ATV 2. The broadcasting group launched its fourth free TV channel, the 24/7 news channel PULS 24, on September 1, 2019.
ProSiebenSat.1 Puls 4 will manage advertising sales for DAZN in Austria, commencing immediately under a new strategic partnership announced on March 17, 2026. This agreement aims to bolster premium sports monetization in Austria's connected TV (CTV) market by combining DAZN’s live sports rights with ProSiebenSat.1 Puls 4’s video sales infrastructure, giving the broadcaster responsibility for DAZN’s full advertising inventory. Previously, on February 1, 2026, the company reported significant growth in January, with Puls 4 increasing its market share by 22 percent to 4.9 percent, making it the strongest Austrian private TV broadcaster. ATV, also part of the group, achieved a 4.2 percent market share, a 6 percent increase, and was the leading private TV broadcaster in prime time with a 6.7 percent market share, up 17 percent.
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