Puls 4, also known as ProSiebenSat.1 PULS 4, a privately owned entity headquartered in Austria and a subsidiary of ProSiebenSat.1 Media, was founded in 2004, employs approximately 460 individuals, and reported $54.0M in revenue as of 2024, functioning as a tier 2 media tech buyer. The company specializes in broadcast television and radio, operating as the largest private TV station group in Austria. It organizes four Austrian free TV programs: PULS 4, ATV, ATV II, and PULS 24. The station was acquired by ProSiebenSat.1 Media AG in August 2007. In April 2019, ProSiebenSat.1 PULS 4 acquired the ATV Group, which operates the Austrian channels ATV and ATV 2. The broadcasting group launched its fourth free TV channel, the 24/7 news channel PULS 24, on September 1, 2019.
Puls 4, the ProSiebenSat.1-owned free-to-air commercial broadcaster in Austria, recently secured a four-year sublicensing agreement for a portion of the Australian Open, expanding its tennis portfolio on September 14, 2026. This follows an earlier strategic partnership announced on March 17, 2026, where ProSiebenSat.1 Puls 4 took over advertising sales for DAZN in Austria, assuming responsibility for the streamer’s full advertising inventory. The agreement aimed to strengthen premium sports monetization in the country’s growing connected TV market by combining DAZN’s live sports rights with ProSiebenSat.1 Puls 4’s video sales infrastructure. Previously, on February 2, 2026, Puls 4 reported an increase in its market share by 22 percent to 4.9 percent in January, positioning it as the strongest Austrian private TV broadcaster. Concurrently, ATV achieved a market share of 4.2 percent, marking it as the favorite in prime time among private TV broadcasters with a 6.7 percent share.
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