Queensland Rugby League, a privately owned entity headquartered in Australia, is a tier 3 media tech buyer with approximately 200 employees, reported $10.9M in revenue as of 2023. The organization functions as the governing body for Queensland’s rugby league, also managing the state's elite team, the QLD Maroons. It is responsible for delivering, administering, and commercializing the game across all regions, from grassroots to elite competitions. This includes the management of Australia's leading second-tier rugby league competition, the Intrust Super Cup, and overseeing all operations for the QLD Maroons and their involvement in the State of Origin.
Queensland Rugby League (QRL) announced a new multi-year partnership on April 28, 2026, naming Elgin Valley Farms as its official poultry partner. Elgin Valley Farms, a family-owned operation for over five decades, operates a network of approximately 60 farms across South East Queensland. Earlier in April, on the 8th, QRL boss Ben Ikin fully supported the re-emergence of a central Queensland NRL bid, backing the establishment of a fifth NRL team in the state. This followed comments on April 7, when CQ NRL bid spokesman Peter White informed AAP that the bid was closely collaborating with government and major industry to properly establish its business foundations. Previously, on March 31, the Queensland Government and QRL teamed up to introduce Mini Maroons clinics across the state, offering rugby league experiences for boys and girls aged 5-12 with a focus on fun, friendship, and Maroon pride. This initiative came shortly after the QRL announced on March 29 that Rockhampton would host the 2026 Queensland Maroons Westpac Fan Day on June 30, 2026, allowing fans to meet the full Maroons squad ahead of Origin III.
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Queensland Rugby League offers 2 products in the sports and media and telecoms services industries. Queensland Rugby League's product portfolio comprises of search, social, and retail media and contact sports.
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Queensland Rugby League's revenues were less than $25M in 2023. Caretta Research has split Queensland Rugby League's revenue into 2 different product categories, the largest of which is rugby League. For full access to Queensland Rugby League's revenue breakdown subscribe to Caretta Portal.
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Queensland Rugby League sells broadcasting rights of its rugby League competitions to 4 companies globally, covering 2 countries. Queensland Rugby League's rights holders include Nine. Queensland Rugby League currently holds broadcasting rights for sports competitions including rugby league.
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