Pinterest, a publicly owned company headquartered in the US, was founded in 2010, employs approximately 7,860 individuals, and reported $3.6B in revenue as of 2024. The company's primary offerings include search, social, and retail media. Functioning as an American image sharing and social media service, Pinterest is designed to enable the saving and discovery of information on the internet. This includes content such as recipes, home decor, style guides, motivation, and general inspiration, primarily utilizing images and, to a lesser extent, animated GIFs and videos, all organized in the form of pinboards.
On September 18, 2026, Pinterest rolled out Visual Search Ads, a new ad format that places advertisers in Pinterest Search Results and Pin closeups by combining keyword relevance with visual search signals. The company made this announcement at its annual advertiser summit, Pinterest Presents. Earlier on the same day, Pinterest unveiled "Restyle," a new AI-powered feature in beta testing across the U.S. and Canada, which helps users visualize and compare home decor options within their own spaces. Restyle utilizes Pinterest Intelligence, a system that integrates NVIDIA Blackwell GPUs and NVIDIA Dynamo with both open-source models and Pinterest's proprietary technology.
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