Nativo is a Privately Owned company headquartered in the US. Founded in 2010, it employs approximately 200 individuals and reported $36.0M in revenue as of 2024. The company specializes in RTB and programmatic, functioning as a provider of native advertising solutions for brands and publishers via proprietary and patented technologies.
Life360 has been developing an ad tech stack, leveraging its acquisition of Nativo in November 2025 for $120 million, which followed its February 2025 acquisition of Fantix's advertising unit for privacy-safe targeting and measurement. This strategic build-out supports Life360's Q4 2025 earnings, reported on March 2, 2026, which showed substantial revenue and profitability gains, marking its first full year of profitability. The company highlighted Nativo's integration for increasing its advertising reach to over 95% of U.S. ad-eligible adults, positioning Life360 to compete for a larger share of the $100 billion U.S. open-web and CTV advertising market, while management prioritized high-margin subscription and advertising revenue streams. Previously, on January 6, 2026, Life360 stated that the $120 million acquisition of Nativo, a digital advertising platform, enhanced its position in the U.S. market. This followed the completion of the acquisition on January 5, 2026, for approximately $120 million, comprised of 65% cash and 35% stock, a transaction that coincided with Life360 surpassing 50 million U.S. monthly active users.
Nativo's customers primarily consist of broadcast television and radio, search, social, and retail media and media Production companies. Examples of Nativo's customers include Motortrend Group, Hearst Communications and a360media.
Subscribe for full access to Nativo's products in full detail 
