Nativo, privately owned and headquartered in the US, was founded in 2010, employing approximately 200 individuals, and reported $36.0M in revenue as of 2024. The company specializes in RTB and programmatic advertising, providing native advertising solutions for brands and publishers via proprietary and patented technologies.
On July 1, 2026, Nativo detailed its proprietary engagement optimization technology, which reportedly drives 40% higher performance through enhanced ad quality and unique engagement signals, delivering improved conversion rates. The company also addressed the evolving digital advertising landscape, highlighting growing concerns for user privacy and the industry's pivot towards privacy-first contextual advertising, particularly in response to Google's announced plans to phase out third-party cookies by 2024. Senior Vice President of Sales, Jordan Hyman, contributed to discussions on embracing the cookieless future by leveraging real consumer intent signals. Previously, on July 10, 2025, Nativo Founder and CEO Justin Choi participated in Advertising Week to discuss the ongoing debate surrounding the "Outcomes Era" in advertising. Earlier on July 1, 2025, Nativo announced its programmatic business experienced a 120% year-over-year growth in the second quarter of 2025.
Nativo's customers primarily consist of media Production, broadcast television and radio and search, social, and retail media companies. Examples of Nativo's customers include a360media, Hearst Communications and Motortrend Group.
Subscribe for full access to Nativo's products in full detail 
