News Summary:
On June 3, 2026, PLAY BALL Weekend will feature over 200 events across six continents as part of a worldwide effort to inspire participation in baseball and softball, hosted by MLB, MiLB, and various partners. This follows the May 27, 2026, announcement that Victory Live formed a multi-year partnership with Minor League Baseball and Diamond Baseball Holdings, an organization owning and operating professional baseball teams across North America, becoming the preferred secondary ticketing services partner for MiLB. Earlier, on April 7, 2026, ViBE Twisted Sips, a ready-to-drink brand, became an official sponsor, bringing its signature style to over 100 MiLB teams in the U.S. and connecting with the MiLB's fan base of over 32 million. Previously, on October 13, 2025, Minor League Baseball named Jim Pfander, President and General Manager of the Akron RubberDucks, the 2025 Double-A Executive of the Year at the MiLB Business Summit in Indianapolis.
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