News Summary:
On September 17, 2026, Microsoft Advertising advised brands to prepare for AI-driven holiday shopping by strengthening four foundational areas: product feeds, measurement, campaign performance, and AI visibility. Previously, on September 15, 2026, Tesco Whoosh utilized immersive Candy Crush Saga ad experiences to engage players, which reportedly lifted recall, awareness, consideration, and intent. Earlier, on September 10, 2026, Microsoft Curate launched as a tool to help publishers and data owners turn proprietary assets into scalable revenue through programmatic curation. This followed Microsoft Advertising's release on September 3, 2026, of its Holiday Playbook, designed to boost visibility, influence shoppers, and drive results across the AI-powered holiday journey, alongside insights into six holiday shopping trends to help brands stand out in AI-powered shopping experiences during the 2026 holiday season.
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