Microsoft Advertising

http://about.ads.microsoft.com
https://www.linkedin.com/showcase/microsoft-advertising/

Microsoft Advertising, a privately-owned subsidiary of Microsoft headquartered in the US, is the company's advertising division. Employing over 10,000 people, it generated over $1 billion in revenue in 2024. Its primary offering is a real-time bidding (RTB) and programmatic advertising platform facilitating ad purchases across Microsoft's own properties (including Bing and Microsoft News) and a network of third-party publishers. The division's capabilities were expanded in June 2022 through the acquisition of Xandr.

2024 Revenue

Founded

Headcount

10,001

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

Similar Companies

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Microsoft Advertising offers 6 products in the ad tech and services and media and telecoms services industries. Microsoft Advertising's product portfolio comprises of search, social, and retail media and RTB and programmatic.

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Microsoft Advertising's revenues were over $1B in 2024. Caretta Research has split Microsoft Advertising's revenue into 4 different product categories, the largest of which is search and display. For full access to Microsoft Advertising's revenue breakdown subscribe to Caretta Portal.

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Microsoft Advertising's customers primarily consist of media and TV services and search, social, and retail media companies. Examples of Microsoft Advertising's customers include Netflix, DPG Media and Kohl's.