Microsoft Advertising, a privately owned entity headquartered in the US and a division of Microsoft, is an advertising technology provider. The company operates with approximately 10,010 employees and reported $13.9B in revenue as of 2025. It specializes in RTB and programmatic solutions, providing an online platform for purchasing advertisements. This platform facilitates ad placement across Microsoft properties such as Bing and Microsoft News, as well as its network of third-party publishers, leveraging technology and talent acquired from Xandr in June 2022. The company's subsidiaries include PromoteIQ and Xandr.

Revenue

Founded

-

Headcount

10,001

Headquarters

United States

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

5

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Microsoft Advertising offers 6 products in the media and telecoms services industry. Microsoft Advertising's product portfolio comprises of search, social, and retail media.
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Microsoft Advertising's revenues were over $1B in 2025. All the revenue comes from search, display and digital publishing.
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Microsoft Advertising's customers primarily consist of retail Office Equipment, media and TV services and search, social, and retail media companies. Examples of Microsoft Advertising's customers include Kohl's, Office Depot and Netflix.

Example Customers

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