Microsoft Advertising, a privately owned entity headquartered in the US and a division of Microsoft, with subsidiaries including PromoteIQ and Xandr, employs approximately 10,010 individuals and reported $12.6B in revenue as of 2024. The company provides search, social, and retail media services, operating an online platform for purchasing advertisements across Microsoft properties such as Bing and Microsoft News, as well as its network of third-party publishers, enhanced by technology and talent acquired from Xandr in June 2022.

2024 Revenue

Founded

-

Headcount

10,001

Headquarters

US

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

5

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Microsoft Advertising offers 6 products in the media and telecoms services and ad tech and services industries. Microsoft Advertising's product portfolio comprises of RTB and programmatic and search, social, and retail media.
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Microsoft Advertising's revenues were over $1B in 2024. Caretta Research has split Microsoft Advertising's revenue into 4 different product categories, the largest of which is search and display. For full access to Microsoft Advertising's revenue breakdown subscribe to Caretta Portal.
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Microsoft Advertising's customers primarily consist of media and TV services, search, social, and retail media and retail Office Equipment companies. Examples of Microsoft Advertising's customers include Kohl's, Office Depot and Netflix.

Example Customers

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Example Partners

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