Mediavine, a privately owned company headquartered in the US, was founded in 2004 and employs approximately 250 individuals. The company operates in the Technology, Information, and Internet sectors, providing full-service ad management and monetisation solutions for content creators.
On June 16, 2026, Mediavine announced an expanded strategic partnership with SWYM, an AI-native supply shaping and bid-stream optimization platform. This collaboration integrates SWYM's AI-native decisioning models into the bid stream across Mediavine's network of more than 18,000 publisher partner websites, filtering and ranking inventory before advertisers commit any budget to a single impression to improve KPI performance. Previously, on April 14, 2026, Mediavine launched its curated audiences in Index Marketplaces. This initiative, part of an expanded partnership with Index Exchange as the inaugural SSP, connects media owners and buyers to premium inventory at scale.