Magyar RTL, also known as RTL Hungary, is a privately owned company headquartered in Hungary. A tier 1 media tech buyer, it operates as a subsidiary of RTL Group. Founded in 1997, the company employs approximately 450 individuals and reported $147.3M in revenue as of 2024. The company specializes in broadcast television and radio.
The UEFA Champions League final, broadcast on May 30, 2026, became the most-watched final on Hungarian television in 29 years among the total population and reached a 14-year high in the commercial target group. This follows a strong performance in 2025, where RTL Hungary's portfolio achieved a 25.6% total audience share and a 31.2% prime-time audience share among the 18-59 age group. The main RTL channel also posted a 15.3% evening performance, maintaining its market leadership in weekly reach, as reported on January 6, 2026. Earlier, on April 1, 2025, RTL Hungary and Smartclip, RTL Group’s ad-tech business, formed a strategic technology partnership. This collaboration aims to enhance RTL Hungary’s digital and linear advertising capabilities, with RTL Hungary introducing Smartx, Smartclip’s holistic end-to-end ad-server and supply-side platform (SSP) solution.
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