Magyar RTL, also known as RTL Hungary, is a privately owned entity headquartered in Hungary. Established in 1997, it operates with approximately 450 employees and reported $147.3M in revenue as of 2024. A subsidiary of RTL Group, the company functions as a tier 1 media tech buyer specializing in broadcast television and radio.
RTL Group reported its full-year results for 2024. On March 31, 2025, RTL Hungary and Smartclip, RTL Group's ad-tech business, announced a strategic technology partnership to improve RTL Hungary's digital and linear advertising capabilities. This collaboration involved RTL Hungary integrating Smartx, Smartclip's ad-server and supply-side platform (SSP), into its ad-tech stack. The partnership aims to enhance RTL Hungary's advertising capabilities.
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