Looper Insights is a privately owned company based in the UK. Founded in 2017, the company, with approximately 60 employees, specializes in ad measurement and verification, and reported $6.0M in revenue as of 2024. It functions as a tier 3 media tech buyer. The company provides a dataset that tracks any digital asset on smart TVs, set top boxes, games consoles and streaming devices, across both paid and unpaid/editorial placements.
Looper Insights' March Streamer of the Month report gained industry coverage on April 22, 2026, when Media Play News and Chris Colombo spotlighted its findings on how platforms competed for attention on U.S. connected TV home screens. The report highlighted a more concentrated battle for visibility during March. Previously, on April 15, analysis of the Australian market for March revealed that repeat viewing and familiarity primarily drove visibility, with established formats, returning series, and ongoing releases maintaining strong performance across connected TV environments. Earlier, on April 14, Looper Insights observed that the U.K. streaming landscape in March saw live sport, returning drama, and a major new entrant simultaneously vying for attention, indicating that timing was as crucial as content in determining visibility.
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Looper Insights offers products in the ad tech and services industry. Looper Insights's product portfolio comprises of ad measurement and verification.
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Looper Insights's revenues were less than $10M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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Looper Insights's customers primarily consist of entertainment Providers companies. Examples of Looper Insights's customers include The Walt Disney Company, Sony Group and Warner Bros. Discovery.
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