Looper Insights, a privately owned company based in the United Kingdom, was founded in 2017 and operates with approximately 60 employees. The company reported $6.0M in revenue as of 2024. Specializing in ad measurement and verification, Looper Insights provides a dataset that tracks digital assets on smart TVs, set-top boxes, games consoles, and streaming devices. This tracking encompasses both paid and unpaid/editorial placements.
Looper Insights recently surveyed eighteen senior executives from streaming broadcast and device manufacturing to determine the regulatory framework that should govern AI systems for content discovery on Connected TV, where AI now dictates viewer access to content. On September 10, 2026, the company was named a finalist for the Audience Engagement Technology Award at DEG: The Digital Entertainment Group’s Sixth Annual EnTech Awards, highlighting the industry's demand for measurable and accountable CTV intelligence. Previously, on September 9, 2026, an analysis of the UK streaming market for August revealed a globally recognized returning series secured the month’s top title, while the country’s public service broadcasters built depth across rankings, a dynamic few comparable markets replicate. Concurrently, Looper Insights published its "Streamer of The Month" reports for August 2026, releasing both US and UK editions.
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Looper Insights offers products in the ad tech and services industry. Looper Insights's product portfolio comprises of ad measurement and verification.
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Looper Insights's revenues were less than $10M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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Looper Insights's customers primarily consist of entertainment Providers companies. Examples of Looper Insights's customers include The Walt Disney Company, Sony Group and Warner Bros. Discovery.
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