Looper Insights, a privately owned company headquartered in the UK, is a tier 2 media tech buyer. Founded in 2017, the company employs approximately 60 individuals and reported $6.0M in revenue as of 2024. The company specializes in ad measurement and verification. It provides a dataset that tracks digital assets on smart TVs, set top boxes, games consoles, and streaming devices, covering both paid and unpaid/editorial placements.
On March 19, 2026, Looper Insights reported that the Winter Olympics, streamed on Peacock and Prime Video, topped its Streamer of the Month Report charts for February. This report ranks the top 10 entertainment streaming apps and titles promoted across CTV platforms in the United States, utilizing Looper’s proprietary Dollar Media Placement Value ($MPV) metric. Previously, on March 16, Looper Insights released its report, "Who Will Control Sports Streaming in 2026?", which surveyed 59 sports streaming professionals and found that global streaming services are expected to dominate live sports broadcast rights. Looper Insights CEO Lucas Bertrand joined David Bloom and Patrick Crakes on Next TMT Talks on March 15 to discuss the evolving sports rights landscape and the growing role of streaming platforms, referencing the company's recent survey. This followed March 13 industry coverage from several media and industry publications, including TheDesk.net and Media Play News, which highlighted insights from Looper Insights’ new survey report.
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Looper Insights offers products in the ad tech and services industry. Looper Insights's product portfolio comprises of ad measurement and verification.
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Looper Insights's revenues were less than $10M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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Looper Insights's customers primarily consist of entertainment Providers companies. Examples of Looper Insights's customers include The Walt Disney Company, Sony Group and Warner Bros. Discovery.
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