Looper Insights, a privately owned company based in the United Kingdom, was founded in 2017 and operates with approximately 60 employees. The company reported $6.0M in revenue as of 2024. Specializing in ad measurement and verification, Looper Insights provides a dataset that tracks digital assets on smart TVs, set-top boxes, games consoles, and streaming devices. This tracking encompasses both paid and unpaid/editorial placements.
Looper Insights recently noted that connected TV (CTV) home screens represent commercially contested media real estate, with the streaming industry investing heavily in placement despite lacking reliable methods to verify effectiveness or value. Previously, on July 1, Streaming Made Easy's "Above the Fold" analysis featured Looper Insights' May UK data, revealing that three broadcasters control 84% of the UK's free streaming shelf. On June 22, Looper Insights, known for its proprietary Media Placement Value (MPV™) framework, formed a content partnership with industry intelligence platform State of Streaming. This collaboration aims to provide data-backed CTV merchandising analytics, assisting advertisers, studios, and rights-holders in negotiating visibility on connected-TV home screens. Earlier, on June 21, Looper Insights VP of Marketing Francesca Pezzoli contributed an opinion piece to Media Play News, asserting that the strategic focus in television is shifting from content libraries to the OS layer, a hub for discovery, advertising, and consumer behavior.
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Looper Insights offers products in the ad tech and services industry. Looper Insights's product portfolio comprises of ad measurement and verification.
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Looper Insights's revenues were less than $10M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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Looper Insights's customers primarily consist of entertainment Providers companies. Examples of Looper Insights's customers include Sony Group, The Walt Disney Company and Warner Bros. Discovery.
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