Gracenote is a privately owned company headquartered in the US. Founded in 1998, it employs approximately 1190 individuals and reported $250.0M in revenue as of 2024. Its parent company, Nielsen, acquired Gracenote in 2017. Functioning as a tier 1 media tech buyer, the company specializes in video data and analytics. Gracenote powers popular music, movie and TV, and sports services.
Gracenote, a Nielsen metadata company, recently reported that artificial intelligence (AI), particularly large language models (LLMs), is set to reshape how audiences discover and engage with entertainment. The company highlighted that platforms are increasingly adopting AI to power personalized and real-time user experiences, meeting consumer demand for tailored suggestions and instant answers. Previously, on March 14, Bill Condon, Gracenote's global head of advertising sales, emphasized metadata's quiet but crucial role as the 'plumbing' that helps streaming platforms organize vast libraries and aids advertisers in understanding viewer consumption. Earlier, on March 12, Gracenote underscored that while AI-powered CTV experiences will transform consumer interaction beyond basic search queries, their success hinges on accurate, current, and relevant data, not just well-trained LLMs. This follows Gracenote's lawsuit against OpenAI on March 11, alleging copyright infringement for the unauthorized and unpaid use of its metadata and its framework for connecting that information.
Gracenote's customers primarily consist of media and TV services and online Audio and Video Media companies. Examples of Gracenote's customers include DirecTV, Tastemade and NBCUniversal.
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