Gracenote, a privately owned company headquartered in the United States and a subsidiary of Nielsen, was founded in 1998 and employs approximately 1190 individuals. The company reported $250.0M in revenue as of 2024. Functioning as a provider of video data and analytics, Gracenote specializes in powering popular music, movie and TV, and sports services.
On June 24, 2026, Xumo expanded its integrations with Gracenote and IRIS.TV to introduce additional contextual advertising capabilities across its free ad-supported streaming television (FAST) inventory. The streaming platform, a joint venture between Comcast and Charter, now offers advertisers broader contextual signals across both linear and on-demand content, supporting more precise audience targeting in streaming environments and making it among the first to provide these capabilities on FAST channels. Previously, on June 19, 2026, Gracenote, Nielsen’s content intelligence business, partnered with PubMatic, an AI-powered ad-tech company, in a strategic collaboration aimed at transforming how connected TV (CTV) inventory is discovered, evaluated, and transacted. This partnership seeks to address the challenge of limited visibility into content-level signals behind CTV impressions in programmatic CTV.
Gracenote's customers primarily consist of online Audio and Video Media and media and TV services companies. Examples of Gracenote's customers include Tastemade, DirecTV and NBCUniversal.
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