Gracenote

https://gracenote.com/
https://www.linkedin.com/company/gracenote/

Gracenote is a privately owned company headquartered in the US and a subsidiary of Nielsen, having been acquired in 2017. Founded in 1998, it employs approximately 1190 individuals and reported $250.0M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in video data and analytics, powering music, movie and TV, and sports services.

2024 Revenue

Founded

1998

Headcount

1,181

Headquarters

Primary Segment

Video data and analytics

Ownership

Privately Owned

Deployments

News Summary:

On April 15, 2026, Gracenote laid off employees across its India product, US sales, rich media, and US customer experience departments, amidst stated content transformation, automation, and restructuring efforts.

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Gracenote offers 2 products in the media tech industry. Gracenote's product portfolio comprises of video data and analytics.

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Gracenote's revenues were less than $500M in 2024. All the revenue comes from metadata enrichment and aggregation.

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May

28th

2026

07:00

Emerging Tech

Sports content on global SVOD services will soon rival movie catalogs

A year ago, sports programming was just starting to bubble up across streaming platforms. With CTV penetration in the U.S. now above 80% and time spent with CTV overtaking traditional, live TV viewing, the shift is far more pronounced—and so is the amount of content.

Gracenote

May

28th

2026

01:00

Emerging Tech, Big Data/Analytics

Are ad budgets keeping up with the shift from TV to streaming?

The question is no longer simply whether CTV can scale. It already has. The question is whether the infrastructure around it such as the signals, the metadata, the content layer, is sophisticated enough to justify the budgets advertisers are finally ready to commit.

Exchange4media

May

25th

2026

01:00

Emerging Tech

Sports emerges as fastest-growing content category on global SVOD platforms

New analysis by Gracenote , a business unit of Nielsen , shows that sports have become one of the fastest-growing content categories across global subscription video-on-demand (SVOD) platforms. According to the Q2 2026 update of the Gracenote Data Hub, sports now accounts for 5% of overall programming across major streaming services, including HBO Max, Amazon Prime Video, Apple TV, Disney+, Netflix, and Paramount+.

Afaqs!

May

21st

2026

01:00

Emerging Tech

HBO Max leads global streamers for sports content

Sports is now the fastest-growing category across major global SVOD catalogues, according to new analysis from Gracenote. The Nielsen-owned content intelligence business said sports now accounts for 5% of programming on the leading global subscription streaming services it tracks.

Broadband TV News

May

20th

2026

22:30

Missing show data is stalling linear dollars from going to CTV

The news: 86% of US media planners would push more budget from linear TV to connected TV (CTV) if targeting at the show level were available, per Gracenote’s 2026 CTV Advertising Survey. Among top barriers to spending more on CTV, 47% listed limited show- and content-level data, second only to insufficient measurement and attribution (49%).

eMarketer

May

20th

2026

07:00

Emerging Tech, B2B Tag

Outside of the upfronts: Capitalizing on live sports across CTV

As a prime driver of appointment TV viewing, sports programming has become a critical fixture in the annual TV upfronts. Yet even as streaming becomes bundled in upfront deals, the broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.

Gracenote

May

18th

2026

01:00

New Offerings, Big Data/Analytics

CTV’s Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, “TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the CTV Era.” The findings reveal that 86% of U.S. media planners would move more linear budget to CTV if show-level targeting and reporting were available.

WebWire

May

16th

2026

01:00

New Offerings, Emerging Tech

CTVs Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting — and 65% would also shift dollars from programmatic video, 63% from display NEW YORK — May 14, 2026 — Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, “TV Audiences Have Shifted.

PressReleasePoint

May

15th

2026

10:41

Big Data/Analytics

Lack of targeting & reporting is holding bigger ad budgets in CTV: Report

Gracenote, a Nielsen company focused on content intelligence, has said that most U.S. media planners would increase investment in connected TV (CTV) if better show-level targeting and reporting were available. In its report titled ‘TV Audiences Have Shifted.

Social Samosa

May

15th

2026

04:44

Emerging Tech

Study: Data & Measurement Problems Reduce CTV Ad Budgets

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TVNewsCheck

May

14th

2026

09:39

Emerging Tech

Gracenote: missing show data is costing CTV billions in linear TV ad budgets

Gracenote, the content intelligence business unit of Nielsen, today released a report arguing that a structural absence of program-level data across connected television is preventing advertisers from reallocating budgets at scale. The report, titled "TV Audiences Have Shifted.

PPC Land

May

14th

2026

07:30

Big Data/Analytics

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

NEW YORK, May 14, 2026 86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting — and 65% would also shift dollars from programmatic video, 63% from display NEW YORK , May 14, 2026 /PRNewswire/ -- Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, "TV Audiences Have Shifted.

Morningstar

Gracenote's customers primarily consist of media and TV services and online Audio and Video Media companies. Examples of Gracenote's customers include NBCUniversal, Tastemade and DirecTV.

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2024 Revenue

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