Gracenote, a privately owned company headquartered in the United States and a subsidiary of Nielsen, was founded in 1998 and employs approximately 1190 individuals. The company reported $250.0M in revenue as of 2024. Functioning as a provider of video data and analytics, Gracenote specializes in powering popular music, movie and TV, and sports services.
On September 8, 2026, Gracenote, Nielsen’s content intelligence business, released its 2026 global sports fan report, "Home Screen Advantage," which found that 85% of sports fans desire TV home screens to recommend where to watch their favorite teams and leagues. The report emphasized the increasing difficulty fans face in finding live events due to content fragmentation across channels and streaming services, despite streaming becoming a primary destination for sports programming. Earlier, on September 1, Gracenote partnered with The Trade Desk to integrate content-level intelligence into programmatic connected TV (CTV) buying, enabling advertisers to use show-level data for more precise targeting and reporting. Also on September 1, a Gracenote report indicated that over one-quarter of survey respondents often or always struggled to identify which channel or service carried specific live events, highlighting discovery challenges amidst expanding programming options.
Subscribe for full access to Gracenote's products in full detail 
