Verance, a privately owned company headquartered in the US, was founded in 1999 and operates with approximately 30 employees. The company reported $3.1M in revenue as of 2024. Primarily known for its sports tech offerings, Verance functions as a tier 3 media tech buyer. The company specializes in Verance Aspect, an audio watermarking technology designed to enable broadband features on broadcast television. This technology facilitates audience measurement, personalization, interactivity, and addressable advertising across various screens and distribution paths.
On April 9, 2015, Verance Corporation announced a partnership with Linear Acoustic to integrate VP1, an automatic content recognition solution, into Linear Acoustic's AERO family of audio processors. This integration was demonstrated at the ATSC Technology Pavilion at NAB 2015, held April 13-16 in Cleveland, OH. On May 12, 2020, Verance and Telos Alliance announced the availability of Aspect watermarking in the Linear Acoustic LA-5300 Broadcast Audio Processor. A separate funding round unrelated to Verance's products involved Cordillera Verance Capital as a supporting investor for the Professional Triathletes Organisation. A market report projected the global digital watermarking market to reach US$ 3.09 billion by 2031.
Verance offers 3 products in the media tech industry. Verance's product portfolio comprises of sports tech, content security and video data and analytics.
Subscribe for full access to Verance's products in full detail
Verance's revenues were less than $10M in 2024. Caretta Research has split Verance's revenue into 3 different product categories, the largest of which is brand and merchandising infringement. For full access to Verance's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Verance's revenue in full detail
Subscribe for full access to Verance's products in full detail 
