Verance, a privately owned company headquartered in the US, was founded in 1999, employs approximately 30 individuals, and reported $3.1M in revenue as of 2024. Primarily operating in sports tech, the company functions as a tier 3 media tech buyer. Its core offering, Verance Aspect, is an audio watermarking technology that enables broadband features on broadcast television by facilitating audience measurement, personalization, interactivity, and addressable advertising across all screens and distribution paths.
On April 9, 2015, Verance Corporation announced a partnership with Linear Acoustic to integrate VP1, an automatic content recognition solution, into Linear Acoustic's AERO family of audio processors. This integration was demonstrated at the ATSC Technology Pavilion at NAB 2015, held April 13-16 in Cleveland, OH. On May 12, 2020, Verance and Telos Alliance announced the availability of Aspect watermarking in the Linear Acoustic LA-5300 Broadcast Audio Processor. A separate funding round unrelated to Verance's products involved Cordillera Verance Capital as a supporting investor for the Professional Triathletes Organisation. A market report projected the global digital watermarking market to reach US$ 3.09 billion by 2031.
Verance offers 3 products in the media tech industry. Verance's product portfolio comprises of content security, sports tech and video data and analytics.
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Verance's revenues were less than $10M in 2024. Caretta Research has split Verance's revenue into 3 different product categories, the largest of which is brand and merchandising infringement. For full access to Verance's revenue breakdown subscribe to Caretta Portal.
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