Extreme E, a privately owned company headquartered in the UK, was founded in 2019 and employs approximately 60 individuals. The company reported $27.9M in revenue as of 2024. As a tier 1 media tech buyer specializing in motorsports and cycling, the company operates as a global off-road racing series. Founded by Alejandro Agag, who also founded the Formula E electric car racing championship, Extreme E uses electric SUVs to race in some of the world's most remote and environmentally sensitive locations, aiming to promote sustainability, environmentalism, and gender equality.
Extreme E's all-electric SUV, the Odyssey 21, first revealed at the Goodwood Festival of Speed in 2019, features standardized equipment for all participants racing in extreme conditions. This follows a period when Extreme E demonstrated the capability of electric cars in challenging environments, a time when a shift towards electrification in motorsport, including Formula E, was palpable. Earlier, on November 6, 2025, Ali Russell of Extreme H discussed motorsport's evolution from electric to hydrogen, with the FIA Extreme H World Cup positioning hydrogen fuel as central to the transition to clean energy. Previously, on October 16, 2025, Extreme E continued its Legacy Programme by supporting a Turtle Conservation Initiative from King Abdullah University of Science and Technology, aimed at protecting endangered sea turtles on Saudi Arabia’s Red Sea coast. On October 3, 2025, Extreme E and the FIA Extreme H World Cup unveiled the courses for two weeks of racing action in Qiddiya City.
Extreme E offers 2 products in the media and telecoms services and sports industries. Extreme E's product portfolio comprises of media and TV services and motorsports and cycling.
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Extreme E's revenues were less than $50M in 2024. Caretta Research has split Extreme E's revenue into 2 different product categories, the largest of which is motorsports. For full access to Extreme E's revenue breakdown subscribe to Caretta Portal.
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